Why is Lacoste Still So Popular?

Ru Amiri
The VOU
Published in
1 min readAug 20, 2024

The name Lacoste has become synonymous with a certain je ne sais quoi, a blend of sporty elegance and timeless style that continues to captivate fashion enthusiasts worldwide.

But what exactly is it about Lacoste that has allowed it to maintain its position at the forefront of fashion for nearly a century?

Why does the sight of that little green crocodile still elicit nods of approval from Wimbledon to Wall Street?

As we delve into the world of Lacoste, we’ll uncover the myriad factors that have contributed to its enduring popularity and explore how this brand has managed to remain relevant in an ever-changing fashion landscape.

In This Article

  • Lacoste’s Rich Heritage
  • The Power of Lacoste’s Logo
  • Lacoste’s Timeless Design
  • Lacoste’s Quality Craftsmanship
  • Diverse Offerings for Every Occasion
  • How Celebrity Influence Amplifies Lacoste’s Popularity
  • Limited Editions and Collaborations
  • Adapting to Modern Trends
    - Lacoste’s Appeal to Conscious Consumers
  • Nostalgia and Tradition: Lacoste’s Multigenerational Appeal
  • Conclusion
    - Styling Beyond Lacoste

Here’s why Lacoste is still so popular.

--

--