How the Fossil Fuel Industry Got the Media to Think Climate Change Was Debatable
Business interests actively worked to make scientific facts seem like partisan opinions
By Amy Westervelt
Late last year, the Trump administration released the latest national climate assessment on Black Friday in what many assumed was an attempt to bury the document. If that was the plan, it backfired, and the assessment wound up earning more coverage than it probably would have otherwise. But much of that coverage perpetuated a decades-old practice, one that has been weaponized by the fossil fuel industry: false equivalence.
Although various business interests began pushing back against environmental action in general in the early 1970s as part of the conservative “war of ideas” launched in response to the social movements of the 1960s, when global warming first broke into the public sphere, it was a bipartisan issue and remained so for years. On the campaign trail in 1988, George H.W. Bush identified as an environmentalist and called for action on global warming, framing it as a technological challenge that American innovation could address. But fossil fuel interests were shifting as the industry and its allies began to push back against empirical evidence of climate change, taking many…
