Nike Isn’t Trying to Be ‘Woke.’ It’s Trying to Sell Shoes.

Putting Colin Kaepernick in ads is branding, not social action

Washington Post
Sep 5, 2018 · 4 min read
Former 49ers quarterback Colin Kaepernick appears on a Nike billboard in San Francisco. Photo: Justin Sullivan/Getty Images

By Michael Serazio

One of the more infamously cynical quotes in the history of modern sports is attributed to Michael Jordan, who, declining to endorse a U.S. Senate candidate against a racist incumbent, allegedly quipped, “Republicans…

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News and analysis from around the world. Founded in 1877.

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