Nike Isn’t Trying to Be ‘Woke.’ It’s Trying to Sell Shoes.
Putting Colin Kaepernick in ads is branding, not social action
Sep 5, 2018 · 4 min read

By Michael Serazio
One of the more infamously cynical quotes in the history of modern sports is attributed to Michael Jordan, who, declining to endorse a U.S. Senate candidate against a racist incumbent, allegedly quipped, “Republicans…


