Regenerative Tourism For The Post-Pandemic Era

Regenerative tourism is possible. But we can’t return to the ‘old normal.’

Gavin Lamb, PhD
Feb 23 · 7 min read
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Photo by Elizeu Dias on Unsplash

“The global tourism industry will persist after COVID-19. But it must be reimagined as, first and foremost, a public good rather than a commercial activity.”

Susanne Becken, Professor of Sustainable Tourism and Director, Griffith Institute for Tourism, Griffith University

“…there’s little evidence that global tourism is looking to transform.”

What’s regenerative tourism?

Sustainable tourism is sort of a low bar. At the end of the day, it’s just not making a mess of the place.” In contrast, “Regenerative tourism says, let’s make it better for future generations.

What about ecotourism?

‘Overtourism’: A buzzword of 2017

The future of ‘sustainable tourism’

“We will not go back to normal. Normal never was. Our pre-corona existence was not normal other than we normalised greed, inequity, exhaustion, depletion, extraction, disconnection, confusion, rage, hoarding, hate and lack. We should not long to return, my friends. We are being given the opportunity to stitch a new garment. One that fits all of humanity and nature”

Wild Ones

Inspiring, creative and educational ideas in environmental writing and communication

Gavin Lamb, PhD

Written by

I’m a researcher and writer in ecolinguistics and environmental communication. Get my weekly digest of nature writing ideas/tools: https://wildones.substack.com

Wild Ones

Wild Ones

Inspiring, creative and educational ideas in environmental writing and communication

Gavin Lamb, PhD

Written by

I’m a researcher and writer in ecolinguistics and environmental communication. Get my weekly digest of nature writing ideas/tools: https://wildones.substack.com

Wild Ones

Wild Ones

Inspiring, creative and educational ideas in environmental writing and communication

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