It’s time you remake yourself digitally

Websites have a reputation for being in an “all-business, giant companies, and well-established brands” club. However, it is far from the truth. A website is for everyone. Whether you are running a small store in town or want to step up on the way you present yourself to clients or recruiters, a personal website will work for you. Even if you are a homemaker who wants to sell food products, a fitness trainer, or a yoga instructor, you should have a personal website right now.

Here’s why.

The age of brands

While the product is an important part of a company, people not only buy them for what they are but also for what they represent. They may not trust the product, but they will continue to have faith in the brand. A brand can be a person, a company, a service, or even an event. It is you!

The best way to set up your brand in the world today is by building a personal website. A website will mainly do 2 things for you:

a. It is the best PR tool:

Apart from understanding your personality through your resume and documents, people will also have a chance to look you up on every online platform and form a better picture of you. Your website will tell people about what you do, how you’ve built yourself, your success stories, and client testimonials. Why not give everyone something great to look at? Your website is a great way to visually present yourself in a personal and customized way.

b. It ensures authenticity and credibility:

Customers always find websites more trustworthy than just social media pages and WhatsApp contacts to shop their favorite goods. It is an effective way to attract recruiters, clients, customers, and investors. It is a perfect solution to not only manage all your operations on one platform but also to showcase your professionalism earnestly. Moreover, it is a virtual business card that helps you create a strong network.

The whole world is your audience.

Why reach only 100 people when you can impact the whole world! With a dash of SEO knowledge, your website will pop up in people’s searches which will help them find out about you directly. A website will give you a reach, as Buzz Lightyear would say, “To Infinity and Beyond!”

As a writer, your articles will have global readers. As a goods and service provider, a website will help you build that international client base that you have been longing to achieve. A personal website will help you reach anyone and everyone who wants to avail your services. You will be able to attract recruiters from different continents and get the opportunity to work in multiple countries. Are you a freelancer with 20 clients from your city? You will be able to proliferate your base from 20 to 20,000 by sitting at home and using your WiFi!

Why be the same when you can stand out?

Ironically, this is the most common thing we hear or tell ourselves. In a grey world, everyone wants to be a dash of color. But you don’t have to do something out of this world or extraordinary to stand out. The key is doing the same thing differently. A website will help you do just that.

For example, if you are applying for a job, while other applicants will just submit their resume and documents, you can stand out by adding a link to your website along with the application. The employer is sure to check it out, and it might just seal the deal with you. Adding your personal website to your contact information will always catch people’s eye across platforms and fields. This works wonders especially for service providers and freelancers like coaches, writers, fitness gurus, literally anyone.

It’s your story — You Control, You Curate

If we are looking to get hired or sell our goods and services, we are basically telling our story and wanting people to invest in it. An investor or recruiter won’t simply give you the capital or the job, purely on your skills and ability. They also buy and invest in your story, your values, and you, as a brand.

A personal website is the best way to combine all parts of your story. Your achievements, milestones, skills, talents, struggles as well as work testimonials and recognitions can be displayed to every viewer on one screen. Another advantage is the flexibility that the website offers; you can edit and update it regularly to match your growing personality. Your resume and applications will have a definite structure and word limits, but a personal website has no such restrictions — you can paint the town red.

As humans, we connect to each other. So, why not tell it yourself, the way you want it to be told?

Influence and add value to people

The content you showcase on your website will influence people and add value to them. By sharing your knowledge and your skills, people will be more inclined to listen to you and trust you. While other social media networks are privy to this, having a personal website adds a touch of authenticity that other platforms lack.

You can share your personal experiences and expertise. By adding samples of your work, suggesting creative ways to solve the same problems, and inspiring innovation irrespective of your domain, people will be encouraged to look for new, up and coming ideas and they will always remember you for it.

Overcoming the technical barrier

The only challenge you may face in creating your own website is one of technicality and aesthetics. Creating a website that is appealing visually and in terms of content can be quite a challenging task. But, do not let this hurdle stop you from doing what is best for you. The Wise Idiot will always be happy in assisting you to build your personal website with the help of our experts.

On a conclusive note, the future is digital. It is a world of brands, connections, and uniqueness — a zing that you, and your venture possess. It’s the age of the internet and a website is the best way to make your own personalized space on it. Like a virtual-estate that you invest in, a website is a great asset to with your name on it. Having a personal website not only has a variety of benefits in the professional field, but it helps build your image and character on a personal level as well. So, jump on the bandwagon and don’t be left behind!

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Originally published at https://thewiseidiot.in on June 2, 2020.