TMDesign
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Branding and Logo Design Examples for Inspiration — #186

Lumet logo

👨‍🎨 samera

A

👨‍🎨 Jisan Branding

Wavee — Creative Agency WordPress Theme

👨‍🎨 Md. Shahadat Hussain

Iconsax V2–12,000 Icons — Free — Soon :D

👨‍🎨 Amir Baqian
👥 Acedesign

logos mark

👨‍🎨 Mahjabin Afrin

toasties | brand identity creation

👨‍🎨 Marina Zakharova

TRAK Logo Animation

👨‍🎨 Mihai Dolganiuc

3D Icons | 1 | Weather

👨‍🎨 George Finnbogason

mether® Brand Identity

👨‍🎨 VASK®️

Hyper63 Iconography

👨‍🎨 Victor Korchuk
👥 unfold

Sleep. Brand Guidelines

👨‍🎨 Usman Qureshi
👥 Kick Studio

Skill

👨‍🎨 Ivan

Dewacloud Case Study

👨‍🎨 Alfrey Davilla | vaneltia

D H

👨‍🎨 Type08 (Alen Pavlovic)

Bettermotion logo motion

👨‍🎨 Reza Gholipour
👥 Piqo Design

Meta logo animation dark version

👨‍🎨 Zauri Miminoshvili

Snapbox Logomotion

👨‍🎨 Abron Studio

A business logo is actually an image that your company wants to portray to the public. This image reflects on a particular message that resonates the promise of your business. Because of this fact, you need to make sure that your logo should be done intelligently and relevantly. So, the logo itself should be successful. The question now is: How to measure logo success?

Definitely, there are things you can do in order to measure the level of logo success. But before we are going to talk about the success level, there is another question: Do you already have a graphic design expert who will create the logo for your business? If you don’t have yet, then it’s time for you to look for the best logo designing company. This firm will help you create the best logo for your business to attain sustainable monetary success.

Elements of success of the best logo designing company

Setting parameters which we can use in determining if the logo created is successful or not is quite important. These parameters serve as the main basis to ascertain success or failure of the business, in general sense.

Consistency of the brand

It is obvious that a consistent brand creates a favorable image of the business. This is important in successfully promoting the products and services of your company. If there is consistency in regard to the logo design and its application, it will be easier for people to remember your business. You will eventually build favorability in customers which results to a competitive advantage over other companies that don’t have consistency in their business or product positioning.

You can have some parameters on the consistency that you need in your company like:

The font and style should be applied consistently throughout all forms of communication including web page design, email signature, and even print advertisement such as magazines or offline posters.

The logo design will be repeated in all the products and services of your company to make it more recognizable. This can be done in a highly visible manner such as in magazines, bumper stickers and shirts, signs, postcards, etc.

The colors used should always compliment each other and are not too similar. This will make it easy for people to see the company name easily and immediately identify the source of this color combination. For example, red on blue or yellow on orange is clearly visible than red on green or yellow on purple because there is contrast. The same rule also applies to black text with a white background or vice versa.

The design of the logo should be practical, helpful, and easy to understand. Graphic designs should always be recognizable with the use of the logo to people who are not familiar with your company.

Consistency in the usage of fonts, colors, shapes and symbols used should also be well thought out by you. This will make it easier for you to keep your company’s logo consistent throughout all forms of communication. For example: if you want to use a horizontal “F” within a circle or a square instead of using just one style, then this different style will not look good on its own. It could be seen as contradicting like using different styles in one area or having none at all.

Consistency is essential in establishing your company’s brand. This can be done just by applying simple variables on all forms of graphic design and advertising. So, the answer to the question: “How to measure logo success?” is pretty simple, just check if the consistency of your logo and brand are intact. If yes, then your logo will have a successful design.

Proper graphical design

As mentioned before, a proper graphic design will make it easier for people to remember your company. This is why it has to be done right and effectively. In this case, the design of your logo is already essential as it will help people identify your company. This is why you need to be very mindful of the graphical representation of your logo because if it is not done correctly, people won’t even bother remembering it.

This is why you need to make sure that the overall graphical design of your logo meets the following standards:

It should not be too complicated.

The logo design should be simple because it will always look better when it is presented properly. Complex designs are confusing and are prone to failure since people will find it difficult in understanding and memorizing. The number of colors used in a graphic design should also be kept moderate. This is because most people have not had time and skills to remember a lot of colors especially for small or large companies. Instead, people can easily identify your company by the use of just one or two primary colors like red, orange, and yellow without overwhelming the public with so much color options all at once.

The design of your logo should be clear and easy to remember. There should also be consistency in regard to the way it’s used as well as its application. For example, this graphic design must not be displayed in a different manner than all other forms of advertising such as, print posters, billboards and so on. People will not likely find this particular graphic design effective if it is not consistent to the rest of your company.

The logo should be unique enough from other competitors. You can use symbols or characters that are yours or similar to what you do but it must stand out from others who do the same thing.

Conclusion

So now that you’ve been given some tips on what to look for, how to measure logo success and how to test if a logo is successful or not, you can now start creating an effective logo design.

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