Branding Design Inspiration: Abstract & Visual — vol. 299

Explore a selection of abstract & visual branding designs, where imagination meets visual appeal, crafted by premier branding firms.

✨ They Make Design ✨
5 min readJul 15, 2024

Crypto Swap branding

👨‍🎨 Taras Migulko
👥 Emote

The displayed interface exemplifies clarity and modernity in visual branding. The color palette is subtle yet distinctive, fostering instant recognition and evoking a sense of reliability and innovation.

Each element, from the typography to the iconography, is harmonized, reflecting a strong, cohesive brand identity that communicates both user-friendliness and technological sophistication.

This design successfully merges abstract elements of trust and modernity with concrete visual cues to create a seamless user experience.

The visual identity displayed utilizes vibrant colors and dynamic geometric shapes, achieving a youthful and energetic feel.

This design confidently merges the abstract concept of “infinite wisdom” with tangible visual elements, such as the symbolic key, to suggest unlocking potential and knowledge.

Interplay of a modern typeface with engaging graphics provides a compelling narrative about growth and exploration.

Spark Logo Design and Animation

👨‍🎨 Mihai Dolganiuc
👥 Shineo

Logo leverages bright, engaging colors and abstract shapes to create a playful yet cohesive brand identity.

Simplicity of the design ensures memorability, while the animation adds a dynamic element, enhancing the logo’s appeal and making the brand more approachable.

This design effectively marries visual impact with functional animation, strengthening brand recognition.

Locqube logo

👨‍🎨 Stan Yakusevych
👥 heartbeat

The “Locacube” brand identity employs a gradient color scheme that shifts from deep blue to vibrant orange, symbolizing innovation and energy.

Choice of a modern, sans-serif typeface enhances readability and suggests modernity.

This visual strategy effectively positions the brand as forward-thinking and customer-friendly, aligning with its promise of lower commissions.

Branding Exploration — Edulite

👨‍🎨 Paperpillar

The brand identity for this educational platform employs a palette of soft, engaging colors and playful, friendly characters to create an inviting atmosphere for young learners.

Interface design is clean and intuitive, facilitating easy navigation for children.

This branding strategy effectively communicates a sense of fun and education, appealing directly to its target audience by transforming the learning process into an enjoyable experience.

Doctor Analytic Tool Visual Identity

👨‍🎨 Fireart UI/UX
👥 Fireart Studio

The Waykesi brand utilizes a clean, professional color palette dominated by greens and greys, communicating health and innovation.

Interface design prioritizes clarity and efficiency, featuring bold headings and easy-to-read charts that enhance user experience.

Overall, this visual branding is effectively tailored to the healthcare sector, portraying a reliable and sophisticated image.

Logos created using AI 🪄

👨‍🎨 Jeroen van Eerden

The collection of icons showcases a dynamic range of colors and shapes, each symbolizing unique attributes of the brands they represent.

Use of vibrant gradients and distinct geometric designs not only enhances visual appeal but also aids in brand differentiation.

These icons effectively communicate modernity and technological innovation, key qualities in their respective markets.

Z2A Digital — Social Media

👨‍🎨 Unikorns® Agency

Z2A Digital’s brand identity effectively employs a modern and minimalistic design approach, utilizing a monochrome palette punctuated by vibrant color blocks.

This stark contrast not only captures attention but also embodies the brand’s dynamic and innovative approach to digital solutions.

Straightforward typography and structured layout reflect a clear, professional tone, aligning well with their strategic and results-focused messaging.

Bluepen : Web Hosting — Visual Identity

👨‍🎨 SlabPixel Designer
👥 SlabPixel

Bluepén’s branding effectively utilizes a bright and inviting color palette of blues and yellows, creating a fresh and approachable look.

Use of geometric shapes and clean lines across the design elements suggests simplicity and efficiency, which aligns well with the brand’s promise of making website building easy.

This visual strategy not only enhances user engagement but also communicates the brand’s modern, user-friendly ethos effectively.

Web3 Platform, Futuristic Logo, C logo, branding, brand identity

👨‍🎨 MA Rakib Khan | Branding Designer

CittaCube’s brand identity showcases a modern and vibrant design, utilizing a gradient of blues and purples that convey innovation and creativity.

Logo’s geometric symmetry and the dynamic use of angular overlays in app icons communicate precision and technological sophistication.

This coherent visual branding strategy effectively highlights the company’s focus on delivering cutting-edge solutions, appealing strongly to a tech-savvy audience.

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