Cleantech Startup Branding Works for Inspiration

Curated gallery of branding works for cleantech, renewable energy and recycling greentech startups

✨ They Make Design ✨
TMDesign
5 min readSep 21, 2023

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For cleantech, renewable, or recycling startups, establishing a powerful brand identity is crucial. The reason? People are more likely to support and trust a brand that resonates with their personal values, especially when it comes to the environment.

A well-defined brand identity can differentiate a startup from competitors, ensuring that its eco-friendly vision and solutions are immediately recognizable.

As the world inches closer to environmental tipping points, consumers are seeking out brands that prioritize the planet.

While passion and vision drive many cleantech entrepreneurs, branding might not be their forte. Partnering with a professional startup branding agency provides expertise and resources to ensure the brand’s message is clear, consistent, and compelling.

A strong, cohesive brand identity crafted by professionals not only attracts customers but also investors, partners, and talents, all vital for scaling and making a significant impact.

The journey to shaping a remarkable brand identity begins with inspiration. For cleantech startups eager to carve out their niche, exploring a brand identity inspiration feed can be invaluable.

These feeds offer a treasure trove of ideas, showcasing how other brands have effectively communicated their green initiatives and values.

So, as you venture into the world of cleantech, never underestimate the power of inspiration to spark change.

1. Elevation

Home energy solutions provider Elevation is one of the fastest-growing companies in the United States. That said, despite being a multi-year Department of Energy Contractor of the Year, Elevation had a brand strategy problem: It was known for what it used to do, not for what it’s capable of.

👨🏽‍💻 Author: Ozan Karakoc
🔍 Read full case

2. Carbontree

Carbontree is a new product offering automation solutions for the stainless steel industry in the first place, and also offering solutions for the most diverse niches with an ecological and sustainable focus.

👨🏽‍💻 Author: Ronyery Borges
🔍 Read full case

3. Solarsi

Solarsi was born with the aim of entering the solar energy market and becoming a reference in the region. The brand seeks to position itself as a modern, professional and reliable company, being the effective way to reach your target audience.

👨🏽‍💻 Author: Kaê Leone
🔍 Read full case

4. Nexio

👨🏽‍💻 Author: Embacy Team
🔍 Read full case

5. VAE Solar

👨🏽‍💻 Author: BrandSolar 🟡
🔍 Read full case

6. Komptech

Creating new opportunity from discarded matter. That’s what Komptech is about. The company is one of the industry’s leading providers for waste treatment systems.

Together with moodley, the hidden champion from Styria developed more comprehensive ways to apply its know-how in the future, enabling customers to benefit from opportunities that the global waste problem holds.

👨🏽‍💻 Author: moodley design
🔍 Read full case

7. DILA® Technologies

DILA Technologies®, a start-up in Santiago de Chile focusing on delivering renewable lighting solutions for both private and public projects.

👨🏽‍💻 Author: Othila / Creative House
🔍 Read full case

For those contemplating creating a new cleantech startup, remember:

Our planet’s future hinges on innovative solutions.

As you step forward with fresh ideas to bolster world ecology, don’t forget the indispensable role of brand identity.

Don’t let hesitation hold you back!

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