Top Branding Agencies — December 2019
Digital Product Brand Identity Agencies for Startups, B2B, Enterprise, Small business, SMB, SaaS. In San Francisco (SF), New York, London, Portland, Los Angeles (LA)
UPDATED: December 2, 2019
These days the title Branding Agency has such a broad meaning. It can be a marketing agency who does all types of ads campaigns, or a logo design firm with no experience in outdoor ads or communication strategy. This list is mostly designed to feature the agencies with the most experience in digital branding for products like Uber, AirBnb, Firefox, etc. These all are some of the best digital-first branding companies.
Make sure to check their portfolio, contact them and decide which one would be the best fit for your next product visual identity.
FAQ to choose a branding agency for a startup or an established business.
Some of the common questions people ask while looking for an agency
Q: How much does branding cost?
A: The price depends on a few factors like a scope of work, the size of the company or a product that’s being rebranded and the size of the agency. For example, some agencies provide communication strategy, set the tone of voice, etc. Others expect to get that from an ad agency that the client will hire prior to visual brand identity design. Also, a brand identity for 10 people startup and 5000 employees enterprise can’t cost the same price. The number of mediums, use cases and the overall legacy of the brand should be considered. Depending on these factors, a brand identity may cost from $20k to $200k+.
Q: What’s included in a branding package?
A: The scope can be different, but here are all the key deliverables of a full-stack branding or rebranding project:
1) Company name development
2) Brand story/positioning/messaging
3) Logo / Visual Identity
4) Marketing Website
Some companies provide just a few of these services and it is totally fine. In our opinion, for digital products, the bare minimum would be a visual identity and marketing website.
Q: What are the main geographical locations of the best agencies?
A: The tech world today is getting more and more globalized, and lots of key players are becoming remote-friendly. It is related to both their employees, contractors and external agencies they hire. Location makes a much smaller difference now. However, lots of brand identity design agencies gathered in the main tech hubs and big developed cities of North America (San Francisco, New York, Los Angeles, Seattle, Austin, Portland, Boston), UK (London, Manchester), Canada (Vancouver, Toronto), Australia (Sydney, Melbourne) and Western European cities like Berlin, Amsterdam, and Paris.
Q: How long a rebranding or a brand identity design usually take?
A: It all depends on the scope, but a professionally design visual identity in a brand-book with different rules, colors, typefaces will take anywhere from 2 to 12+ months.
“If you think good design is expensive, you should look at the cost of bad design.” — Ralf Speth