Top Web Design Agencies in New York, NY (NYC)
Great website design companies in the New York (NY) for startups, B2B, SMB, enterprise, SaaS and small businesses.
UPDATED: December 6, 2023
These days all businesses need to have a website. Even if you run an offline store, you need to digitalize it as much as possible. Otherwise millennials will never call you or show up at the store before researching online.
As web design reviewers, we aim to help startups and medium-sized business choose the right web design company, we decided to put together a list of agencies. Most of them are focused on digital brands. We encourage you to check portfolios and contact them to learn more about their approach.
Ramotion is a web design agency from New York City that focused on marketing websites and web apps.
Locations: San Francisco, CA; Los Angeles, CA; New York, NY
Top clients: Mozilla, Xero, Turo
Hourly rate: $90+/hr
Team size: 80+ employees
Year founded: 2009
Online portfolio: 🏀 Dribbble ,✍🏻 Bēhance, 🛠 Github
Social networks: 📷 Instagram, 🐦 Twitter, 👥 Facebook
Clutch rating: 4.9 out of 5.0 (approx. 30 reviews)
Services: Marketing website design, conversion optimisation, branding
Best for: Brand-centric website design for tech companies and startups.
Huemor is a website design and development agency focused on adding value to B2C and B2B brands by combining unique storytelling, web development, and design
- Location: Pittsburgh, PA, United States
- Clients: Revitalash, Geico, UN Women, Live Nation, NBC Sports, Boston Dynamics, The Special Olympics, Shopify, 23andMe
- Hourly Rate: $150 — $199 / hr
- Team Size: 120+ employees
- Founded: 2011
- Services: Web Design, Web Development.
- Industries: Business services, Information technology, Medical, eCommerce
- Best for: for tech companies seeking impactful web design and development services
- Clutch rating: 4.8 out of 5.0 (45+ reviews)
3. HTML Pro
HTML Pro is Digitally Transforming businesses offering Digital Marketing
- Location: New York, NY, United States
- Clients: Telenor, Dispatch, Wix, FIKA, High Definition Banking
- Hourly Rate: $50 — $99 / hr
- Team Size: 65+
- Founded: 2013
- Services: Custom Software Development, Digital Strategy, Web Design, BI & Big Data Consulting & SI, Cloud Consulting & SI, Blockchain.
- Industries: Information technology, Medical, eCommerce, Business services, Consumer products & services.
- Best for: businesses of all sizes seeking comprehensive digital transformation and IT solutions.
- Clutch rating: 4.7 out of 5.0 (25+ reviews)
4. Digital Silk
- Location: Miami, FL, United States
- Clients: EV Universe, IBM, Northwestern University, Rollink, Xerox, Sony, G2eSports, Franchise Business Review
- Hourly Rate: $100 — $149 / hr
- Team Size: 175+ employees
- Founded: 2015
- Services: Web Design, E-Commerce Development, Web Development, Search Engine Optimization
- Industries: Consumer products & services, Information technology, Manufacturing, Telecommunications, eCommerce, Advertising & marketing, Business services, Education, Financial servicesMedia, Medical, Non-profit
- Best for: companies seeking custom web design and digital marketing solutions to enhance brand growth and conversion rates.
- Clutch rating: 5.0 out of 5.0 (40+ reviews)
New York City is a city of dreams and opportunities that are constantly changing in the everlasting loop of luck and challenges. With that in mind, it has some of the most amazing and unique web design agencies that lots of entrepreneurs are constantly looking for. But commonly, as it often happens not everyone knows how to find the right one. To assist you with that, we want to break down some core concepts and principles that can ease this tedious, but a wonderful process. So let’s begin right from the start.
What do NY web design firms do?
“Web design for your product website!” — you may exclaim. But, it’s not only about designing digital assets and pasting them on your website. They can perform and execute some exciting tasks that are completely relevant to web design. So, when you are searching for a web design company NY, then expect the following essential tasks to be completed on your project.
Before executing any kind of design work or developing the final version of your website, any professional and experienced designer must learn and know all depths of your business industry. The chances are — the web design agency New York you’ve chosen might already work with the companies that were in the same industry. So, don’t be surprised if they already know all the details or are aware of its core aspects. However, it doesn’t mean that they won’t do any research whatsoever.
It is very significant for a web design agency New York to implement one, as each company should have its own unique image and style guide to attract clients. Therefore, they must perform this research and understand how the clients are responding and what their feedback is.
Before beginning the major work on your website, a web design company NY should produce mockups or wireframes. They are so-called, design prototypes that will serve as a major point of reference when designing your website.
They will represent the overall architecture, suggest the right colors and stylings, and show page hierarchy. Exactly this piece of work will allow you to communicate with your website design agency New York about the development path. So, here you can correct and adjust it, as you may see it, by proposing new ideas or identifying any missing elements.
As the next step, the web design agency New York will start building the design layout based on the approved wireframes (aka the proof of concept). It will ensure that the website’s software is functioning correctly and that everything is properly implemented. After the completion, the web design agency New York will submit it to you for final approval.
While the majority of firms can work with you until the website is perfect, there is a certain amount of edits that you can personally request. Meaning that you need to establish your requirements right at the initial communication stage so that each of your wishes is granted early on. This approach can assist you in avoiding delays when you’re going to be launching your website. So try to feel and see that the web design company NY does understand what you need.
There is no doubt that there are firms that may pickle your interest and may seem more fittable due to their location or specificity of work. Like web design agency San Francisco, or web design agency Los Angeles, where each of them has its traits and benefits over the others. If you are interested, follow the articles and get to know them. Otherwise, if you’re looking for something more specific and design-related in New York City, there are also branding agencies NYC, which are specialized in producing a brand image for your business product and image.
How much does web design company NY charge?
Every single web design agency in New York, has its own, unique price list for producing design assets or for the redesign process, just like your company may have. For that reason, it is not simple to provide correct or to be more specific exact prices for working with the NY web design firms. However, after researching some of the most popular ones, we can say that the cost may start from as low as $2,500 and go up to $100,000 on each website.
Key metrics of NY web design firms
Your business’s website is not an interactive brochure, nor should it be one. Users expect a website to be attractive, and useful. However, with various technologies evolving at the speed of light, maintaining an up-to-date website that is consistent with your brand may seem difficult.
Not only do great websites satisfy potential customers, but they are also designed to satisfy search engines. Your clunky website may be stopping you from appearing in high-traffic search results. So, SEO is a comprehensive marketing technique, where it all starts with a well-designed website.
Taken together, it’s easy to see why DIY website design isn’t the right option for the majority of companies. Hiring a web design company to manage your website and assist in bringing your vision to life can put trust in you that everything has been done correctly and will be properly managed. To give you a better perspective on why New York City is one of the important web industry cities, we produced a list of statistics that can assist in your search for the best NY web design firms.
The website for your company should not be an afterthought. One must devote the same amount of time, effort, and money to web design development as one would do to your product. When surveyed NY web design firms, 70% reported that the average monthly budget for their clients exceeds $1,000 for web design alone. 25% of New York City web designers said they work for clients who have a monthly budget of less than $1,000, but the number of opportunities would be limited.
Web design is not a cheap investment. For several business owners, a successful strategy is to employ an agency that can also handle and manage digital marketing after the site is complete. Having an attractive website is just half the battle. You must continue to publish compelling content, keep your site updated and running smoothly, and drive traffic to your new investment.
Whether you’re a small or a big business company in a specific industry, there exists a web design company NY for you. Choosing a company that already has experience in the same field as yours will give you all the achievements and shortcomings of those who have already passed the web design stage. A web designer who is familiar with your industry will already be aware of your audience’s pain points and will be able to transform them into a positive and meaningful user experience.
Why should you choose a website design company in New York?
New York City is a global center for commerce, travel, entertainment, culture, food, and almost every other industry niche that you might imagine. New York City makes it both difficult and exciting for businesses to stand out. Although, by understanding the benefits of partnering with a web design company NY, yours may significantly improve its business product metrics. That is why it is important to detail the advantages of collaborating with one of these organizations.
UI/UX stunning website
Your website is your company’s base in the online world. It serves as a presentation of your brand and informs users about your company, products/services, and your unique value proposition. However, if your website is frustrating, you risk giving users a negative impression of your company. They will not search your goods or contact your company if your site appears to be out of date or unprofessional.
A team of specialists, who lead the best web design company NY can alter that perception. They are capable of creating a website that is not only modern but also simple to navigate. These visual improvements instill users with a sense of confidence and consistency, which can make the core difference. Even better, an expert website design company in New York will assist your business in competing with industry leaders.
Your time is precious, so you can rest assured that the web design company NY will appreciate your time and make the most of it. You won’t have to deal with the annoyance of unanswered messages or ignored emails.
A top website design company in New York City respects you, your team, and your business. They have an experience that instills a sense of worth in you as well as confidence in the organization. You can rely on their designers and developers to read and respond to your feedback while providing useful guidance or answers to your questions. This level of service is not available from low-quality agencies.
When you work with NY web design firms, you can expect transparent pricing for the services they provide. Through this degree of accountability, the company will know exactly how much it will pay for website design or redesign. Additionally, you are kept informed of any price fluctuations that might occur as a result of expedited turnaround time.
While some of the best NY web design firms are more expensive, they also have a superior experience. Thus, make the most of your budget and time by working with a website design company in New York that suits you the best.
How do you choose the right website design company in New York?
If this is the first time you work with a web design company NY, then the process of locating and selecting the best choice for your specific website requirements may feel a bit too long. For that reason, we compiled a guide to assist you in choosing the right company among lots of NY web design firms.
Identify your company requirements
Before venturing to the grand quest of searching for the best web design company NY, your company should define the requirements it wants to see in the finished website. Whether you’re creating a brand-new one or redesigning an existing one, the team must cooperate and address all critical aspects.
For instance, take a look at these questions and think about whether you can add anything else:
- When do you want to launch the website?
- Who is going to be the point of contact with the chosen agency?
- Do you need an agency that works with CMS platforms?
- Who is going to supply the data and media content for your future website?
These questions will serve as a template for discussing further details with the chosen website design company in New York and serve as a baseline for additional questions. The latter ones will have to be clarified either before or during the meeting with your potential web design agency.
Set your design budget
A key concern your business must address is the allocated budget for the web design. How much capital does your company have and how much does it plan to invest in its website? These questions involve collaboration and coordination between your team and the web design partners. It is up to you to spread the importance and benefits of a high-quality website for your company.
For instance, here are a few key things that NY web design firms can improve with their experience and knowledge:
- Website Usability — Increases the number of purchases from your clients
- SEO — Raises your website ranking in the specific industry searches
- Brand Awareness — Provides more trust factor towards your potential clients
- Competitive Advantage — Makes your company stand among the others
Research the costs of NY web design firms and compare them with your budget, and requirements. That way, not only you will understand which company will suit you, but also your team is likely to obtain a workable and practical budget.
Browse the work portfolio
By establishing your company’s budget and specifications, you may begin searching for the best NY web design firms. Depending on what you want to achieve, not all of the website design firms can meet your criteria, which is acceptable. Focus your attention on those that do meet your requirements and begin evaluating their portfolio to gain a better understanding of their style and innovative design.
Another thing to note down is to highlight those firms that already have good examples for your business industry. For example, if you operate in a healthcare industry company, then you would be more interested in the website projects that were done for the healthcare companies. That way you can determine the expertise and proficiency of the chosen web design company NY.
In certain cases, there might not be any examples of industry-specific work in a web design firm’s portfolio. If that is the case, then consider contacting the agency and asking if they have any industry-specific examples to share.
Read the latest reviews
Every review and testimonial that you will find will greatly assist you in narrowing down the list of potential NY web design firms. Client feedback can directly reveal all of the pros and cons of each agency. In some cases, certain disadvantages may play a big role for your business team.
For instance, if a client complained about design delays and you need a website design with a strict deadline, then it won’t make sense to recruit this company from the pool of your candidates. On the other hand, if another client has mentioned rapid communications, then it is worth a shot to engage with this particular organization.
However, ensure that you visit several review pages when you read the client’s feedback. For example, you can read testimonials on the agency’s website, but you’ll ignore the direct feedback on their social media accounts and other websites, such as Goodfirms or Clutch.
Ask for quotes from different agencies
After conducting solid research on NY web design firms, you can go along with the ones that have resonated with you the most. Contact them and request a quote for your specific project. It’s important both for your team and for your business to include as much detail as possible to ensure the most correct and precise quote. During this step, you can provide an overview of the work that you’re looking for.
The work of every single website design company in New York is different. However, what you can ask in your project quote is:
- Total Costs
What are the components of a web design process?
Structuring your website design efforts through process helps you to stay on task, as well as providing your client with a roadmap of the project. You’ll save time. They’ll have the assurance that you know what you are doing and that they do too. A good process doesn’t need to be complex or add a lot of overhead. It should include checkpoints with your client and specific deliverables that result from each step.
Before you do anything, sit down with your client and discuss the details of your project together. You may consider creating packages to keep things simple, for example, a small package that includes basics for a small or new business, an e-commerce package for small to medium businesses wanting to offer goods online, and a large package with more extensive features or a larger number of pages. Competition is tight in the NYC market so presenting your services professionally and showing that you have planned ahead go a long way toward differentiating yourself through customer service and experience.
You’ll want to make sure you are playing to your own skillset and not unknowingly promising something you can’t deliver. Your client may or may not be using something like Wikipedia to inform them what a web design agency does and have unrealistic expectations, “The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.”
This scope should cover everything you’ll be delivering from a description of the features to be included, to the checkpoints for touching base with your client. Consider functionality, technical aspects, aesthetic requirements, usability, graphics, content, and any other expectations your client has. Both you and your client should be crystal clear on what you are creating and what you aren’t. How your end product will be delivered to the client is important as well.
Each step of the process builds upon the last. In the scope discussion, you covered what will be delivered and probably begun discussing the client’s vision for the end design. If not, be sure to discuss with them their ideas at this point. Gather any marketing materials they’ve already developed like strategy documents, logos, graphics, color and font standards, content standards, target customer or personas, vision statements, and even general philosophies. You should also do research at this point on the market, target customer base, and competition. If the company is local, get to know the neighborhood. New York is diverse and you need to understand the target segment to tailor your designs to their preferences and needs.
Use these requirements and the information to develop several concepts for your future design. At the end of this phase, meet with your client to present the concepts and narrow down your approach. You may have to do some rework or refinement based on client input. The concept presentation should include elements like a mood board, colors, fonts, and sketches of key pages.
Next, you’ll flesh out all of the major elements of the site based on the selected concept from the previous checkpoint. The result of this phase will be a functioning prototype that includes examples of all page types, navigation, major graphical elements, a site map, design patterns, and essential content. Throughout this step, the design should iterate and become more and more refined, while adding detail until your client can see exactly what you will build in the next step. It’s good practice to have a final design review with the client at the end of this step with formal acceptance of the design. Again, you may have to do some rework but it’s better to do that now than after you’re developing the site.
Now all deliverables you agreed to in the scope discussion need to be built. The scope acts as a checklist to ensure that everything promised gets delivered. All pages must be coded, underlying functionality built out, and content written. You may have also agreed to provide things like a design system, library of assets, style guide, or other elements that the client can use in the future for updates or expansion of their site.
Once its all built, packaged, tested, checked and ready to go, you are ready to hand over your work and help your client launch their site. Once again, your scope agreement will guide what needs to happen. The final content is published to the live server and the client can go ahead with any promotional efforts they’ve planned to get the word out about their gorgeous new website.
10 Questions you should ask before hiring a web design agency New York
Before stepping into the first interview, you need to know what kind of questions you should ask during it. There is no doubt, everything that is uncertain should be asked directly. However, there are also some questions that not all web design companies are talking about and you have to ask them head-on.
1. Does the company work fully outsource or in-house?
One of the first questions you should ask a website design company in New York is whether they implement all of their work in-house or on an outsource basis. This must include design, coding, copywriting, and content creation. A team that is capable of handling all of these tasks is more likely to produce a successful website. If the work is completed in joint teamwork, it results in increased coordination, cooperation, and a higher-quality product. Since, the last thing you want to see is deficiency during the web design process, necessitating the assistance of another organization, incurring additional costs, and extending the timetable.
2. Can I ask for 3–5 relevant references?
One of the good ways to learn whether your web design partner is the right match for your business vision is to directly ask him for work references. Having them in your hands will give a deeper insight into their strong and weak points, what are their core principles, limitations, and consistency.
Furthermore, you can also examine the level of their design experience and assess whether their work is capable of resolving business problems through digital assets and custom-produced websites. And most importantly, you can already tell whether the work successfully appeals to the target audience.
3. What would the development path of my website look like?
Another good question to be inquired for your web design partner. Commonly there are 5 main stages of a website design, they are:
So, do ask your partner what kind of development plan they will stick to, specify whether you’ll have a project manager, a concrete timeline sheet with each block, or assets developed. Also, you might want to ask, how you will receive progress reports and how you will receive them.
4. What do you need from me to get started?
Originally, this question should be asked from your partner’s side, but you should also raise this question during your initial discussions. Typically, you will need to provide pictures, texts, or any other content you have or you want to have on your website. If you’re also aiming for the second one, then it is advised to provide some sort of references or at least some basic details, for the company’s marketing team to get started. Otherwise, if you want to do it yourself, be sure to follow the SEO guidelines and make a solid design presentation. Additionally, if there is anything else you should share with your web design company NY, they will directly tell you all the details at once.
5. What are your design standards and practices that you implement?
Every web design agency in New York that you are looking for should have a set of rules and guidelines that follows the latest modern design trends and web development practices. Not only for your website to be accessible on every single platform out there, but also to be on the popularity wave of your potential customers. Inquire about the web design firm’s compliance with the World Wide Web Consortium’s CSS and HTML requirements. In addition, ask your future partner about code validation procedures.
6. Once the work is done, will I own my website?
Another thing that every business owner has to know is whether he’ll own the domain name, the website design and hosting account, or whether it will be owned by the web design company’s servers. Also, check if you’ll get to own all of the source files and at least you will have access to your hosting account, administration platform, and server. Furthermore, ask the name of the company that registered your website’s domain name, all usernames, and passwords.
7. Is your work based on the customer’s journey?
According to Statista, it was estimated that there were 1.8 billion digital buyers worldwide and this number is expected to rise to 2.14 billion in 2021. Thus, it’s critical to create content and experience for your buyers where each buyer’s journey stage is clear: understanding, consideration, and decision. Lots of businesses concentrate their content more on the deciding factor at the bottom of the sales funnel. However, the majority of potential clients aren’t ready to buy at first, so businesses are losing out on a massive opportunity to reach customers within the first 80% of their journey. That’s why you need to find the right web design agency New York, to understand and manage the content that should be published and comprehend the structure of the website to cater to each stage of the buyer’s journey.
8. Do you provide post-launch support?
The existence of a website is a dynamically changing fact, both in terms of technological advancements and the need for new content. It’s very unlikely that you don’t want to make any changes to your website after it’s deployed online. In some cases, your business will add new products or services, or technology that will improve your customer buyer’s journey. Therefore, you’ll need a support plan in place if you’ve discovered typos in the content, accidentally removed something from the content management system, and also if you need to restore a backup. Some developers have monthly retainer options for their current customers, while others prefer to stick to a single payment option. So, make sure you have a detailed conversation about your post-project needs’ policies with your potential web design company NY.
9. What kind of strategies will you use to drive revenue on my website?
Every single web design agency in New York should be concerned with producing sales and generating a revenue flow for your business. They should have a comprehensive list of methods and strategies that can be integrated into the design of a website.
These tactics must be aligned with your business objectives and goals, such as proper brand positioning of your business, an eye-catching block on the homepage showing goods and sales, and prominent CTAs to capture the visitor’s attention.
10. Do you provide a warranty?
You need a guarantee that the website will function the way it should according to the created proposal. Furthermore, recognizing that you will not be paid for any code problems after launch for a set period demonstrates the web design company’s honesty. Otherwise, you’ll likely have to pay for each necessary “fix”.
Staying competitive with your own services in a tight market like NYC is imperative to your business. Your professionalism, including having a process that helps your clients understand what they are getting for their money is a huge part of that. Keep it simple, and your projects will be a success.