DOES YOUR BUSINESS NEED A MOBILE APP?

Mubeen Mackie
Thiken
Published in
3 min readFeb 1, 2017
Thiken mobile apps

What’s the first thing that comes to your mind when you hear the term ‘mobile apps’? If you don’t know what I’m talking about let me explain. Mobile apps are internet applications designed to run on smartphones and other mobile related devices. Still confused? Oh god! Very well then, let me explain about smartphones and mobile apps in terms of food. (don’t we all love food)

Smartphones and mobile apps are like mac and cheese (yummy). Just like cheese helps to make the macaroni better, apps let you customize your phone to specific requirements and make your mobile experience better (PHEW). These apps give you access to so many things from email, social media, day planning, managing your bank account, your girlfriends (you heard me right) and even purchasing goods and services.

Did you know that there are over 4.77 billion mobile users as of 2017? OMG! that’s nearly almost close to the world population and yes almost all of them uses their mobile devices to get online. And 42% of mobile app users, use their mobile devices to purchase goods and services.Remember! these numbers could increase drastically in future. Given the statistics above, don’t you think it is crucial to keep up with your customers? or find ways to capitalize and create profits for your business with this technology. So here are few reasons why you should develop a mobile app for your business.

  1. A great way to Market
    Apps can be a form of advertising that you can carry in your pocket that happens to be completely free.Whenever a user scrolls through their mobile, the app being “in the way” can be an advantage to your business.
  2. Increase sales
    If you play your cards right and create an app that is quick and easy to use by providing quick checkout for purchases, you will be able to create returning customers which will ultimately lead to the increase of sales in your business.
  3. Build a strong customer loyalty
    By having a mobile app to provide the support that they need can be a great advantage. Because rather than calling you or visiting your website, which can be a hassle for them, they would prefer access method that is a single touch away. And also you can make sure that you earn loyalty by using your mobile app to offer special discounts and promotions as a small way of thanking your customers for their loyalty.
  4. Appsolutely missing the opportunity
    No matter how big a brand is, if they don’t cater their target audience with the relevant medium, they will not strive against their competitors period! So remember if your competition is not out with a mobile app, you better get out there fast and cater the target market with a mobile app. Trust us, they will be dazzled with your move!
  5. Reaching new territories
    An app gives the business to reach new customers than a website, remember we live in a world with 4 billion mobile users, need I say more.

With enough reasons given, mobile apps have proven how important they are for a business. So why wait? Quick! Find the industry expert in mobile technology (which is US) and start building your apps immediately, cause the more you delay the larger you lose! Before you leave, Remember! Nobody likes a LOSER!

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Mubeen Mackie
Thiken
Writer for

Assistant Manager Products (Capital Maharaja) |Blogger 😎|Movie enthusiast 🎬|Fitness GEEK🏋️