For Naming Things

(I’m writing something every day for #100days. This is post 39/100.)

I often find myself coming back to @pieratt’s post: A 3-step process for naming a project/product. I don’t have the same knack for naming he does, but it’s a fun exercise to go back through the things you’ve named.

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Things I’ve Named/Co-Named
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Sessions (digital health coaching startup)

The San Francisco Hill Runners (running club)

Te Kiri (running label)

The Reservoir (network of creative Australians globally)

We Are Hunted (online music chart)

Native Digital (digital agency)

Apple Arcade (club night)

Phat Professors of Phunk (Noosa community radio show we had in 1999)

Mr. Bliss (high school band, named after a Tolkien book)

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G.O.A.T Names
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“Some of my favorite brand names of all time, the ones I aspire to matching.”

Patagonia

New Era

Muji

Sub Pop

Saturdays

Of A Kind

Blue Bottle

Havaianas

Tracksmith

Common

Stripe

Lyft

Honor

Apple

To end: