I Love The Internet
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(I’m writing something every day for #100days. This is post 55/100.)
The first idea I had when I was starting what would eventually become Sessions was ‘Te Kiri’, an idea for a running brand which was to running as Rapha was to cycling.
You can read about that idea here.
When one of the Rapha founders broke off to found Tracksmith, a running company, I was an immediate convert.
Tracksmith just released a photo essay/lookbook of their latest range — shot with runners in and around Bolinas and Stinson Beach.
In the photo above, currently the front page of their website, the runners are on the Matt Davis Trail, the same trail featured in the shot at the top of my post ‘Thirty Things I’ve Learned’.
You can see all the photos from the #sfhillrunners run we did there last year right here.
I’m a Tracksmith fan, and recently on their Instagram, they posted a photo of one of the runners featured in their photo essay.
I clicked through, and started following this fellow — Crosby Freeman — on Instagram, anticipating good run trail suggestions, gear insights... just a window on to the kind of runner in my mind I’d love to be.
The very next day, a post of his popped up in my Instagram feed, from Noosa National Park, where I grew up.
The chances you travel to Australia and end up in Noosa National Park are low… It might not even be in the top 100 most popular spots that people choose… it’s just a long way from the usual Sydney>Melbourne>Cairns route that most Americans seem to take.
And the chances you are there the day after I follow you on Instagram is even lower.
I was intrigued — who was this Tracksmith runner and why was he in the town I grew up in? A quick Google search learned me that he is a Strava Product Manager.
So I followed him on Twitter.
A few days later, he followed back.
I sent him a DM.
He replied.
We caught up for a coffee, talked running, talked product, talked Australia.
Through some serendipitous Rapha-Tracksmith-Instagram-Noosa Heads- Strava-Twitter-SF-tech chain that would not have been possible even five years ago, I made a new mate.
I love the internet.