The World Is Fucking Insane

Exploring aisles 9-13 at my local supermarket.

Nick Crocker
Aug 20, 2013 · 4 min read

No-one is active enough.
Most people are an unhealthy weight.

We are facing an historically unprecedented health challenge.

And yet.

Win A Footy Legend!
Live a Little!
More Footy Legend Winning!
It’s a Lolly Carnival!
Shlurrrrp.
Cherry Ripe at a “Low Price”!!

But it gets even crazier.

Because after you’ve been eye-blasted with big soda, big chocolate, chips, lollies, little soda and little chocolate, guess what else you can buy?

Too Hot To Care!
OMG!
No Guilts!
No Guilt!
  • Flat belly meals.
  • Loving your lower half.
  • Anti-ageing your heart!

The one photo that I couldn’t take, was the saddest of all.

It was the teenage checkout attendant. Not yet an adult, already very much obese.

This is one of those moments in history that future generations will look back on with shame, anger and utter, utter bewilderment.

Update: 9:30pm, August 25 — This post is approaching 1MM views and the response to it has blown me away. I’ve had hundreds emails, tweets and comments and in the interests of clarity, I’ve tried to address them in a post you can read over on the Sessions blog.

Nick Crocker

Things I’ve Written

Nick Crocker

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General Partner @BlackbirdVC. Supporting Australian startups @Startmate. Sequencing the journey to build strength along the way.

Nick Crocker

Things I’ve Written