Things That Should Exist

Through our work with Now or Never, we talk to a lot of customers and companies. Like, a lot. As part of our process and research we often uncover opportunities or ideas that we feel should exist in the market but that don’t yet have a client home.

There comes a point where instead of trying to find the right client, doing the consulting dance with that comes with it, you just get to the point where you say “screw it, let’s make this thing”.

That’s what this publication is about.

Behind each concept is a rationale, why did this thing come to be, an explanation of the idea, who it’s for, reasons to believe in it and a landing page. Instead of the post it note hitting the cutting room floor, or us hiding our ideas in case someone might steal them, the intention is if someone wants to make it real, then brilliant.

And we hope to be a part of it.

--

--

--

Through our work at Now or Never, we often identify big ideas outside of our projects that really should be a thing. This is our attempt at getting them some traction.

Recommended from Medium

How Key Performance Indicators Can Help in Successive Leadership

Attending the Write The Docs Conference, Portland 2022 (Virtual)

True Grit — A Love Letter To Our Virtual Assistants

Food Deserts: Nutritionist Maya Feller On How She Is Helping To Address The Problem of People…

Innovation Engine

Is LMS Software Right for Your Company

What Musical Theatre School Taught Me About Being An Executive Assistant

4 Tips For Navigating a 1st Professional Job Amidst a Pandemic

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Iain Montgomery

Iain Montgomery

in search of the bigger brief … nowornever.network

More from Medium

#8 — Boys, bars, & binges

The 21st Century Church Tries To Be Welcoming and Open To All. So why isn’t it?

Grief is like a PowerPoint

It is a rather muggy summer afternoon south of the Tropic of cancer in Kannur ,as I sit and ponder…