My name is Tera Nguyen. I am a Producer for games and emerging tech products, passionate in using spatial computing technologies to enable new forms of entertainment, education, productivity, and social interaction.
In January 2019, I started writing this blog series about pricing and marketing strategies for VR games because there weren’t available resources on how to sell VR content. By bringing clarity to the complex factors that influence the growth of this new immersive industry, I hope indie developers can build a sustainable business model for their work and consumers can have the right expectations for upcoming VR content.
There are many factors that contribute to the success of a VR game. Creating a great game/experience should be nonetheless a developer’s goal. However, there are strategies in pricing and marketing that can be utilized in order to maximize a game’s revenue.
Aren’t there data analytics companies?
You will find several online reports about the VR/AR industry. Some are free, some cost a lot of money ($1k to 5k), and quite a few have inconsistent data predictions. I consolidated numbers directly from Steam’s data and other sources into one place on Medium for public use. Along the way, I will interview VR industry professionals to gain insights into their perspective of the industry.
This study should not be used as a single source for VR best practices. Since the industry is constantly in flux with new technologies, tools, and applications, I cannot guarantee that my data and opinions are 100% up to date.
What this study is not?
- Comparison between VR and AR
- Predictions on the VR/AR growth