How to get into a startup accelerator
I often get asked, ‘what’s the secret to getting into X accelerator?’ The truth is - there is no secret.
TL;DR — You need a strong team (2/3 founders), an MVP/prototype to show how your product/service will work and a deep understanding of your customers, market and competitors. If you have some early traction in customer or revenue growth then you are in a good place. So forget the silly hats and gimmicks and focus on building a great product and getting customers, the result will speak for itself.
A startup accelerator is a great way for you to take your startup to the next level. Funding, mentorship, community, potential clients and investors are just some of the many benefits you’ll get.
There are many startup accelerators around the world and this number is growing. But that doesn’t make applying easier. You are competing against hundreds of other startups for that coveted spot, so you really need to stand out.
What we’re looking for
Idea
Yes, you need a good idea. We like novel approaches to solving problems. But it doesn’t stop there, without execution ideas are worthless. you may have the most ‘revolutionary’ or ‘disruptive’ idea in the world. Without being able to execute it you’re not going to get far (see following points below).
Founding team
One of the most important, if not the most important factor is the founding team. Two or three founders with complementing skill sets, experience in the domain and a strong history together. (i.e previous startup/worked at X company together). Plus the ability to execute and get stuff done.
Product
You need to be able to show what it is you are building, whether that is a mockup, an early prototype or beta.
Market Validation
Prove that you are solving a true customer pain. And show that there is a big enough market of people with this problem to go after.
Traction
If you’re getting some early traction with customers signing up, (and even better, paying!) you’ll be at the top of the shortlist.
Competition
Competition isn’t a bad thing. You need to deeply understand your competitors and what differentiates you. Know who they are and what gives you an advantage over them. Please never say ‘oh we don’t have any competitors’. It’s the fastest way to lose any credibility you have built up, the person reviewing your application will probably name at least five off the top of their head.
If you can do the above, you’ll stand a good chance of making the shortlist for most accelerator programs. Some have extra selection criteria or a specific focus, or will take startups at earlier or later stages. Make sure you’ve done your homework before applying.
Applications for THINK Accelerate’s Fall Batch ’17 are open now, apply here.
THINK provides early-stage technology startups with an intensive 12-week acceleration program. An international network of mentors, expert-led workshops, personalised business coaching, introductions to top investors, and $275,000 in credit to use across Amazon, Microsoft, IBM and other products. The program is completely free and you keep 100% of the equity in your company.
Follow us on Twitter, Facebook & Angel List
Original Post by Alexander Bastien here.
