15+ Hottest Ideas of Striking Location-Aware App
Global isolation is our reality. Economic crisis knocks to our doors. Facts, forecasts and situation analysis get lost in the ocean of disinformation.
Meanwhile, there are billions of people locked in their apartment with rising demands, great (hopefully not Dickens’s) expectations and real daily needs. This creates a wide gap to fit in with a brand-new user-oriented software product.
Almost 4 billion people all over the world use smartphones. Most of them never disable the geolocation. Isn’t it a great feature to build your app upon?
The first step to a successful app is a striking idea. So take a look at the hottest ideas you for a location-based app.
Hottest ideas of geolocation-based apps that can succeed in 2020
Entrepreneurs worldwide are hurrying to launch useful apps right when potential customers need these apps most. In our article, we have prepared a detailed list of viable ideas on how to cater to people’s needs and build a powerful business based on the location-aware app.
1. eCommerce apps
eCommerce industry blooms and blossoms. While brick and mortar stores remain locked and abandoned, global isolation doesn’t seem to impact negatively the web stores. On the contrary, people spend more money online and a gap for new innovative eCommerce apps appears.
Build a location-based app for online shopping and get an opportunity to get an impressive piece of the pie. In this sort of app, you can implement the “order, pick up and go” principle. It means that customers from a certain city or region can order products online, come to the physical store at the defined time and pick their orders. No queues, no crowds — fast, easy and safe way to get everything they need.
This scenario will work well in both cases:
- If you have an up and running brand, the location-based app will help you to stay in touch with local customers;
- If you are a startup founder with an idea of an eCommerce app, you can build cooperation with local stores, support small businesses and provide customers with demanded services. And make your profit from that.
- Read also: How Much Does It Cost to Build an eCommerce Website in 2020?
2. Delivery apps
“Uber’s secret gold mine”. These words referred to Uber Eats, online food ordering and delivery app, make even more sense in 2020. Apps and services like this literary save human’s lives during global isolation. However, most of them focus on a specific region and huge territories are still uncovered. While in large cities users’ demands are satisfied, suburb areas in most of the countries still wait for a hero.
With reliable data of customer’s current location, you can deliver products from the closest shops, as we as meals from the best restaurants nearby. Your app can build optimized routes automatically so customers will get their orders faster. The number of opportunities is unlimited. And now its time to utilize location-based technologies for delivery apps in your region.
- Read also: How to Build a Location-Based App?
3. Advertising apps
There is another great opportunity to influence the local market with a location-based app. Employ advertising.
Promote local brands and businesses, share information about new spots, let users describe their experience and impressions etc. Target particular city or neighbourhood using location-aware apps. Users will appreciate your efforts: with your brand-new app, they don’t need to browse social media, install multiple apps or ask their friends for advice. They can have it all in a single app.
Take a look at Zomato. This apps highlights the best restaurants and bars in the defined region. Knowing exactly what’s user’s current location, the app shows ads and provides info about places nearby.
4. Fitness apps
During global isolation, even those who haven’t gone in for sports since 1998 run daily. Just have a glance at the streets of your city. If running is allowed, people opt for it as an alternative to boring 24/7 stay-at-home regime.
Hygiene, proper healthcare and physical activity are essential. Solo running and cycling replace gyms, Zumba, group fitness etc. Apps like Strava become more and more popular.
A location-based fitness application may take you to success in 2020. Let your app automatically detect locations, track distances, calculate calories etc. Users will appreciate an opportunity to share their results with the network, augment their experience with photos or comments, build local online communities of runners etc. You are free to decide on the most useful features. But no doubts, location-based functionality will be crucial here.
5. AR apps
What about mixing geolocation technologies with the hottest development trends? The results may be striking! Check the SkyView AR app. It has both educative and entertainment purposes helping users to discover our universe.
You can move in this direction, too. Geolocation app has the potential to enhance users’ knowledge with some valuable info, increase the awareness about certain phenomena, entertain and amaze. The point is to generate a viable idea and validate it with a high-quality MVP.
Remember how popular Pokemon Go was? This smartphone game still wins the attention of millions of users worldwide. In this game, augmented reality technologies are combined with geolocation. The game popularized physical activity, revolutionized gaming market and brought an impressive profit to its founders. Analyze its success story before you come up with a viable location-based app idea.
In our recent report, we’ve collected more than 15 great ideas for the location-based app. We’ve analyzed brands that succeed with these hot ideas and prepared a bonus chapter about things to keep in mind creating a successful location-based app. Visit our blog to find out more!
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