Dirty Thinkers’ Choice Awards Winners 2021

Shanen Lautan
Think Dirty
Published in
8 min readDec 14, 2021

The results are in! Our fourth annual awards have finally ended and we tallied up the votes for the best in clean beauty. With the thousands of votes coming in from our Dirty Thinkers we’ve narrowed down the list to the 21 best clean products in the industry.

Best in Skincare🏆

Best Cleanser Winner:
Grown Alchemist Gentle Gel Facial Cleanser Geranium Leaf, Bergamot, Rose-Bud

Grown Alchemist came out on top with their Gentle Gel Facial Cleanser. They won your votes over with their gentle formula known to remove impurities from your skin without disrupting your skins’ pH balance. Perfect to calm and soothe your skin while brightening and clearing your complexion.
Runner up: Juice Beauty Prebiotic Cleansing Cream

Best Toner Winner:
Green Bee Botanicals Fresh Face Toner

You guys voted and we heard you loud and clear. Green Bee Botanicals’ Fresh Face Toner is this year’s favorite toner. The Fresh Face Toner is an alcohol-free, antioxidant-rich 3-in-1 toner that balances, exfoliates, and hydrates your skin.
Runner up: 100% Pure Rose Water Face Mist

Best Serum Winner:
Grown Alchemist Detox Serum Antioxidant+3 Complex

It turns out that our audience can’t get enough of serums. With an overwhelming number of votes for best serum, Grown Alchemist Detox Serum Antioxidant+3 Complex is this year’s winner. Lightweight and effective, this serum targets oxygen, carbon, and free radicals to fight signs of aging.

Runner up:
LilyAna Naturals Retinol Serum

Best Moisturizer Winner:
Green Bee Botanicals Quench Moisturizer

Small yet powerful, Green Bee’s formula to quench dry skin won our voters this year. Get your daily hydration for your face, neck, and chest with Green Bee Botanicals Quench Moisturizer.

Green Bee’s formula to quench dry skin won our voters this year. Combining precious CBG with potent CBD, hyaluronic acid, and everlasting flower, Green Bee Botanicals Quench Moisturizer offers an ultra-hydrating daily dose of antioxidants, vitamins, and minerals for your face, neck, and chest.
Runner up: LilyAna Naturals Retinol Cream

Best Sunscreen Winner:
Mad Hippie Daily Protective Serum

Beat the heat from the sun with Mad Hippie Daily Protective Serum. Hydrating and effective, this protective serum protects your skin with its nano-free zinc oxide formula.
Runner up: Suntegrity ​​Pressed Mineral Powder Compact — Translucent, Broad Spectrum SPF 50

Best Eye Cream:
Green Bee Botanicals Brightening Eye Cream

Our voters love Green Bee Botanicals Brightening Eye Cream for its blend of CBD, THC, calendula, and caffeine. Made to brighten the appearance of dark circles, reduce the appearance of fine lines and help with puffiness, this is 2021’s winner for best eye cream.
Runner up: LilyAna Naturals Eye Cream

Best Skin Treatment/Tool Winner:
Mad Hippie MicroDermabrasion Facial

A cult favorite, Mad Hippie MicroDermabrasion Facial is this year’s winner for Best Skin Treatment/Tool Winner. A facial in a jar, this product’s blend of AHAs offers gentle exfoliation to gently buff away dull skin.
Runner up: Province Apothecary Clear Skin Advanced Spot Concentrate

Best Face Mask Winner:
AllWell Beauty Botanical Radiance Face + Body Mask

The votes are in for the Best Face Mask and AllWell Beauty came in hot. The Botanical Radiance Face + Body Mask is the highest level of clean in our books with its silicone, phthalate, paraben, and sulfate-free formula.
Runner up:
Grown Alchemist Deep Cleansing Masque: Wheatgerm, Ginko, Cranberry

Best in Makeup🏆

Best Makeup Product Winner:
Rejuva Minerals Age Defying Liquid Foundation

Rejuva Minerals Age Defying Liquid Foundation is this year’s favorite. Buildable coverage gives a natural semi-dewy finish in 6 different shades.
Runner up: Suntegrity Mineral Sunscreen Lip Gloss SPF 25

Best in Body Care🏆

Best Body Wash/Soap Winner:
Coconut Milk & Sandalwood Deep Moisture Hydrating Body Scrub

Feel like a winner using the DTCA Body Wash/Soap champ, Soapbox Coconut Milk & Sandalwood Deep Moisture Hydrating Body Scrub. Their blend of coconut oil, jojoba oil, and aloe reveals silky smooth skin with every use.
Runner up: Empower Bodycare CBD-Infused Soaking Salts

Best Body Lotion Winner:
Soapbox Softening Coconut Milk & Sandalwood Deep Moisture Lotion

Soapbox Softening Coconut Milk & Sandalwood Deep Moisture Lotion is the knockout winner for Best Body Lotion. With this body lotion in your corner, get 4 times the nourishing formula for moisture.
Runner up: LifeVantage TrueScience Body Rub

Best Sexual Wellness Product Winner:
Good Clean Love Almost Naked Organic Personal Lubricant

Good Clean Love reigns number one as Best Sexual Wellness Product Winner with their Almost Naked Organic Personal Lubricant. Get a smooth, long-lasting experience with their water-based lubricant formulated to work with your body and not against it.
Runner up: Province Apothecary Sex Oil

Best Deodorant Winner:
Cleo + Coco Charcoal Deodorant

Cleo + Coco Charcoal Deodorant’s formula came on top and took the win for Best Deodorant. Their odor-fighting, non-irritating formula is a Dirty Thinker fave.
Runner up: Primally Pure Blue Tansy Deodorant

Best in Hair Care🏆

Best Shampoo Winner:
Soapbox Tea Tree Clean & Purify Shampoo

Get your daily dose of tea tree oil with this champ. Soapbox Tea Tree Clean & Purify Shampoo removes build-up on your scalp and hair leaving your hair clean, light and airy.
Runner up: Innersense Organic Beauty Pure Harmony Hairbath

Best Conditioner Winner:
Sakrid Smooth + Silky Organic Conditioner

You guys voted and the title of Best Conditioner is Sakrid Smooth + Silky Organic Conditioner. Coconut oil and oat milk pack a powerful dose of hydration without leaving your hair feeling heavy.
Runner up: Soapbox Tea Tree Clean & Purify Conditioner

Best Hair Treatment/Mask:
Native Almond & Shea Butter Strengthening Hair Mask

Made simple with only 10 ingredients, Native Almond & Shea Butter Strengthening Hair Mask proves you don’t need smoke and mirrors to wow an audience. Restore moisture to your hair and reduce breakage with a winner like Native.
Runner up: Innersense Organic Beauty Detox Hair Mask

Best Hair Styling Product Winner:
Innersense Organic Beauty Serenity Smoothing Cream

Finishing first effortlessly is Innersense Organic Beauty Serenity Smoothing Cream. Achieve smooth and flawless hairstyles while protecting your hair from thermal heat with their nutrient-dense smoothing cream.
Runner up: Princess Mudd Natural Beauty Royal Restoration Cream for Dry, Brittle, Damaged, and Textured Hair

Best in Baby/Kids Care🏆

Best Baby/Kids Product Winner:
Babo Botanicals Fragrance-Free SPF 50 Baby Face Mineral Sunscreen Stick

Your 2021 favorite for babies and kids is Babo Botanicals Fragrance-Free SPF 50 Baby Face Mineral Sunscreen Stick. Parents voted and this 100% non-nano zinc oxide sunscreen is the best product to get your hands on for your little ones.
Runner up: Primally Pure Baby Balm

Best in Household 🏆

Best Household Product Winner:
CleanClean All-Natural Cleaners — Kitchen, Bathroom, Floor, Glass Kit

A well-rounded winner that you can trust. CleanClean All-Natural Cleaners — Kitchen, Bathroom, Floor, Glass Kit is the trusted all-purpose, all-surface cleaner that’s safe for every home.
Runner up: Branch Basics Premium Starter Kit

Best Indie Brand 🏆

AllWell Beauty

The voters have spoken and the Best Indie Brand of 2021 in clean beauty is AllWell Beauty!

Best Breakthrough Brand 🏆

Pai Skincare

This year’s breakthrough brand of the year goes to the brand that has been a leader in innovation within the industry. 2021 is the year for Pai Skincare who has been changing the game in the beauty industry with its sensitive, inclusive formula and branding.

With their recent rebrand, Pai focuses on what the consumers want, which is transparency. Pai’s products focus on highlighting the core ingredients in their products while maintaining sustainable practices from their R&D to packaging. Pai’s most recent incubator, Pai Labs, allows their cosmetic scientists to bring new innovative products to market faster.

Pai Skincare’s Rosehip Bioregenerate Oil is a Think Dirty team fave with its all-in-one capabilities! Suitable for all skin types, this facial oil works on blemishes, dry skin, dullness, redness, and more.

That’s all for this year! We had so much fun hosting this year’s awards, thank you to all the Dirty Thinkers who voted in the fourth annual Dirty Thinkers’ Choice awards.

Check out the winners from the previous years:
2020 Dirty Thinkers’ Choice Awards Winners
2019 Dirty Thinkers’ Choice Awards Winners
2018 Dirty Thinkers’ Choice Awards Winners

--

--