Think Dirty 2019 in Review

Lily Tse
Lily Tse
Dec 24, 2019 · 5 min read

This will be the final year in review for this decade. A decade ago, I could not have imagined myself sitting down and writing a year in review for my business 10 years in the future. This has been and continues to be, the most rewarding and fear-inducing adventure of a lifetime. I wouldn’t trade the last 7 years for anything. As an annual tradition, on the eve of the holidays, I love to reflect on the many memorable moments. Here are a few fun facts and highlights for 2019. I also recommend you look back and check out the highlights from previous years: 2014, 2015, 2016, 2017, 2018.

This decade we have had 29,171,544 unique scans from users in 33 different countries!

Top 10 Most Liked Verified Products

  1. Tropic Smoothing Cleanser Complexion Purifier + Bamboo Face Cloth
  2. Rocky Mountain Soap Company Tea Tree Deodorant
  3. ZAO Organic Makeup — Organic Volume Mascara — Ebony
  4. Rejuva Minerals Water Resistant Mega Lash — Lengthening & Thickening Mascara
  5. Mad Hippie Vitamin C Serum
  6. Mad Hippie Face Cream
  7. Primally Pure Lemongrass Deodorant
  8. Kosmatology Lemongrass Foaming Facial Wash for Acne Prone Skin
  9. Living Nature Balancing Shampoo
  10. Innersense Organic Beauty Pure Harmony Hairbath

Top 10 Liked Verified Brands

  1. Burt’s Bees
  2. Tropic Skincare
  3. Seventh Generation
  4. Jusu Body
  5. Living Nature
  6. Rocky Mountain Soap Company
  7. Innersense Organic Beauty
  8. Rejuva Minerals
  9. Erin’s Faces
  10. Schimdt’s
  11. Kosmatology
  12. Mad Hippie
  13. Biossance

Top Memorable Moments

1. Dragon’s Den

See our pitch here — Dragon’s Den Season 13

I would be lying if I said being on reality TV is an easy task. It still, however, was an absolute honour and privilege to be able to pitch our business on national TV! Remembering back to our very first public pitch, it was way back in 2012 and in front of roughly 30 people. Being in front of the dragons was definitely a new challenge. Thankfully, the dragons were kind and for that, I am very grateful. To find out what happened you will have to watch and see for yourself.

I am also grateful for all the friends and colleagues who came out during the coldest snowstorm in mid- February to see the show air.

2. SheEO Top 8 for 2018

SheEO Summit 2019
Special Thanks to Ilana Ben-Ari who encouraged me to apply after 2016

After applying to be a SheEO venture for the past 4 years from 2015–2018, our persistence finally paid off. Think Dirty was chosen to be one of the Top 8 SheEO Ventures! I am extremely grateful for Ilana who asked me to be a guest at the 2017 EY Entrepreneur of the Year event. While this was one of the most trying moments professionally and personally, I am so thankful that she encouraged me to apply. Nothing can compare to the feeling of being chosen by over 500 SheEO activators who invested their own money and believed in women-led ventures. It was truly a very empowering moment. To show my gratitude, I chose to be an activator myself in 2019. Their radical generosity has given me hope. I want to be able to do the same for the next wave of women founders.

3. Elevated Top 50 Most Innovative Workplace

Elevated Top 50 Most Innovative Workplaces Award Gala

It was an absolute honour to stand on stage with 2 dragons, Michele Romanow and Bruce Croxon, and 49 other businesses, many of which most are much larger than Think Dirty. This recognition means so much more than a photo op and a trophy. It represents a thriving tech startup community in Toronto, and I am extremely honoured to be part of it.

4. European CEO Awards — Best CEO in The Innovative And Sustainable FMCG Technology Industry

Being recognized in the EU region means so much since one of our biggest verified brand partners is from Europe. As a Canadian company, a European magazine award gives us the clout we need to continue to grow and expand in the region.

5. Anniversary & Holiday Party

Last but not least, the most amazing moment was able to celebrate our 7th anniversary with a thriving team of 11! Special thanks for Think Dirty alumni and supporters who have believed in us since day one.

Happy 2020 from Think Dirty Team!

Thank you to all our partners, supporters, users for such an amazing journey. Behind our group photo is the Chinese character of “褔”, it means “fortune and happiness”. I would like to wish the same for all the readers for the next decade to come.

On behalf of Think Dirty Team, I wish you all a wonderful decade ahead in 2020!


Think Dirty

Empower conscious consumers to shop safest beauty + body care products. Discover clean beauty via our beauty box!

Lily Tse

Written by

Lily Tse

Founder + CEO @thinkdirty • Design Activist @happymonday_ca • Pooch's besties • F/T Traveller wannabe

Think Dirty

Empower conscious consumers to shop safest beauty + body care products. Discover clean beauty via our beauty box!

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