Connor, the people experts

Connor website case study

Connor has been providing practical advice and support to businesses and individuals for 25 years. They specialise in the whole employee lifecycle from recruitment and search, talent and organisational development to performance management and outplacement.

They are flexible, pragmatic and passionate about helping businesses improve performance through their people. It is this focus that made Connor an ideal client for GrowCreate.

Challenge

Connor approached GrowCreate to design a new conversion centred website to generate quality leads.

The project was a collaboration between GrowCreate and Connor to deliver high quality, well-organised content with focused calls-to-action (CTAs). It was essential that the new website met both business and audience needs.

The primary goals were:

• to increase quality leads by providing well-organised content and a user-friendly website, effective calls to action and conversion centred design;
• to engage prospects by increasing credibility and delivering relevant content and social sharing
• to be ‘found’ through better Technical SEO;
• to help close sales by validating and supporting sales communications;
• to simplify content updates for the content editors;
• to align the website design with the Connor brand;
• to support Connor values “passionate, pragmatic and practical, personal” through first class content delivery.

Graham Smith, head of marketing at Connor had a clear vision of what was to be delivered. “Working with GrowCreate’s UX team during the discovery phase of the project helped establish our vision for the site. We subsequently adjusted the site map and streamlined the user journeys.”

Solution

Connor had some fantastic ‘people-focused’ photography, which helped the design team to provide a very personal experience.

The site is built using Umbraco CMS which gives the content editor a truly great editing experience. Graham had previously commissioned websites using Umbraco for their content management system (CMS), although he was CMS agnostic when searching for the right agency.

Graham explains that finally opting for a specialist Umbraco agency was an easy choice: “Umbraco is very intuitive and allows content editors to deliver exceptional content, and using an Umbraco Gold Partner like GrowCreate shortened delivery of the project. Their development team optimised the back-office experience and delivered the conversion centred front-end design that we wanted.”

As part of our project delivery, we work to exceptional standards of client service. At launch we also ensure that we have a robust checklist of requirements from URL redirects, performance, and technical SEO. We were able to advise Connor in how to best manage the transition to the new website, which as many an organisation knows, needs to be handled very carefully.

Result

Working with Connor we delivered the new website in 14 weeks. The client/agency experience and the clear vision from Connor meant that we have been able to design and build a great looking results-driven website.

The result is a new responsive website that accentuates the personal nature of a people-centric organisation. Their core practice of outplacement is particularly sensitive area to work in and clients appreciate the friendly, people-focused design of the website. Graham says, “the website conveys credibility and trust while making it very easy for users to get in touch. We’re looking forward to working with GrowCreate to implement the next phase of the project”.