4 YouTube Mistakes For Beginners To Watch Out For

As you start your new YouTube channel, you probably already have an idea of the few things that you need to do to be successful.

However, just as essential as it is to know what to do, it is equally important to know what not to do.

Here are four common mistakes to watch out for.

Mistake #1 — Avoiding Your Audience

Your audience is the only reason why you have a YouTube channel in the first place so without them, you will never find success.

If your audience asks you questions or leaves you feedback in the comments section of your videos, then you need to reply to them like ASAP.

The more that you engage with your viewers, the more connected they will feel with your business. You get it.

Mistake #2 — Not Optimizing Your Video Titles

Google acquired YouTube in 2006, which makes a lot of sense that both search engines would use titles in their search algorithms.

If you don’t include relevant keywords in both your title and video description, your audience won’t be able to find you in the search results.

Try to create unique and engaging titles that incorporate relevant keywords so that your videos can appear higher up in the search rankings.

Mistake #3 — Not Branding Your YouTube Content

I’m telling you right now that if you forget to brand your videos, it makes it that much harder for your viewers to recognize videos that you’ve produced.

This is especially true when they are viewed on other social media platforms, blogs, or websites. Properly branding your YouTube videos is relatively easy and is incredibly effective.

You can do this by adding a branded intro to your video or displaying your brand in the video background.

Mistake #4 — Not Customizing Your Thumbnails

YouTube allows you to choose any thumbnail that you want for your videos, which is what will show up next to your video title in the search results.

If you don’t choose your own thumbnail image, YouTube will assign it a random thumbnail which by the way is a really bad idea.

To better engage your viewers, you’ll want to make sure that you add your own custom image (a branded thumbnail is best) that best represents each specific video you produce.

Like anything else, YouTube will eventually give back 10 fold what you put in to it.

What an incredible opportunity for those who have the fortitude to recognize what types of benefits can be gleaned from video marketing!