The Best Kept Secret in B2B Lead Generation: YouTube Ads

YouTube ads are one of the most overlooked lead-generation tools for B2B SaaS organizations, but they shouldn’t be. While many companies focus on SEO, PPC, and other digital marketing strategies to drive traffic and generate leads, they often overlook the incredible potential of YouTube ads. From targeting a highly defined audience to using compelling ad formats that engage viewers, this underrated platform offers plenty of opportunities for success. Let’s take a closer look at why YouTube ads should be an integral part of your lead gen strategy.

Targeting a Highly Defined Audience

One of the best things about using YouTube ads as part of your lead generation strategy is that you can target a highly specific audience. With more than two billion monthly active users and over 800 million hours of video watched every day, it’s no surprise that Google has made sure their ad targeting capabilities are top-notch. You can use demographic data such as age, gender, location, language preferences, interests, and even income levels to make sure your ad is seen by the right people. This means you don’t have to worry about wasting money on impressions from unqualified leads who won’t convert into customers.

Engaging Ad Formats

YouTube continues to improve and optimize the performance of its algorithm and user platform and offers several different ad formats to choose from when creating campaigns. Each format can be used to create engaging content that will capture the attention of viewers and drive them toward taking action — whether that’s clicking through to your website, evergreen webinar, or signing up for a free trial or demo.

Measurable Results

The best thing about advertising on YouTube is that it allows you to measure your results with near-perfect accuracy. Not only can you track how many people saw your ad and clicked through to your website, but you can also track how many people actually converted into customers or leads — and which specific actions they took after viewing your ad (such as watching more videos or subscribing to your channel). This allows you to gain valuable insights into what works and what doesn’t work so you can make adjustments along the way for maximum efficiency and ROI.

YouTube Ads Really Should Be Part Of Your Lead Generation Strategy

YouTube advertising may not be the most popular option out there for B2B SaaS organizations looking for leads — but it should be! It offers great targeting options, engaging ad formats, and measurable results so you know exactly how well your campaigns are performing at all times. So if you haven’t given this underrated platform a try yet, now is definitely the time! Investing in YouTube advertising will help take your lead-generation efforts to the next level!