Interviewing Volunteer at Foodsharing Copenhagen site.

10 mindsets to keep when doing user research.

1. Aim for depth more than breadth.
2. Focus on observed behaviours, not just stated preferences.
3. Be visual and encourage participation.
4. Empower people to curate their story through creative conversation starters.
5. Assume a beginner’s mindset.
6. No man is an island. Study networks versus an individual to identify opportunities.
7. Debrief daily.
8. Create opportunities to ‘live the story’. Experience behaviours first hand.
9. Build consensus and inspire action through compelling storytelling.
10. Bring people along to be part of your team.

Keep learning.