Brand Persona — Carhartt
Hunter wakes up at the crack of dawn every morning and drinks two cups of black coffee. He then drives his Ford F-150 down the rock driveway to his farm, where he feeds his cows and fuels up his tractor for going in the field for the day. His wife always wakes up when he does, to pack his lunch and give him a kiss goodbye. She then helps their four kids wake up and get ready for school each morning.
Hunter always wears a workforce Carhartt T-shirt and Carhartt pants in the warmer months of the year, and Carhartt overalls paired with a thick Carhartt coat in the colder months of the year. This “Blue Collared Worker” claims that Carhartt is the only brand of clothes he will wear to work because they are durable, comfortable and long lasting. If you were to look in his closet there would not be much more than Carhartt T-shirts in every color, some blue jeans, and Hanes white socks. Hunter owns three pairs of shoes. He has a pair of Ariat boots to work in everyday, a pair of new balances to wear to dinner with his family if they go out, and a pair of Sperry’s to wear to church. He never leaves his house without his pocket knife and wallet.
When he is traveling, he only listens to country music or listens to nothing at all. He doesn’t mind just listening to the sound of his truck roar as he is driving down the roads of the countryside with low amounts of traffic. The only places he commutes are church, the local tractor supply, the locally owned gas station, and about once a month the grocery store to get only five or less items that his wife forgot when she was at the grocery store. He always makes sure to get to his children’s sporting events at school because his family is most important in his life alongside his work.
At home, Hunter enjoys sitting in his recliner and watching ESPN on television or a Nascar race, while his wife is in the kitchen cooking dinner. He also enjoys grilling outdoors while drinking the occasional Michelob Ultra. He sits in a rocking chair on his front porch, looking over his three acres covered in green grass in his front yard, while watching his children throw baseball in the front yard. He just wants to relax after a long day of hard work. Hunter always has his nose to the grindstone.
Some of Hunter’s hobbies include hunting, fishing, and playing billiards with his friends one night of the week. He loves to fish with his family on Sundays, and when hunting season comes in that is all he will be doing. His main goal is to watch his son kill a big deer and teach him how to harvest it. He also loves for his sons to tag along with him when he is working on the farm because he wants them to be just like him one day.
