Brand Persona — GymShark
For people like Colin, being healthy is not a goal, it is a lifestyle. At just 26, Colin spends more time at the gym than just about anywhere. To put it simply, physical fitness is a passion of his. But Colin doesn’t just lift. Colin spends a lot of time cooking. The challenges Colin experienced following his diagnosis with Celiac Disease inspired him to streamline his eating habits. Colin spends his time researching, trying to find the best balance between Fats, Carbohydrates and Proteins. His healthy and nutritious recipes are made from the groceries bought from the trips in his BMW Series 7 to the local Whole Foods. Other than Whole Foods, Colin shops at Freshmarket and buys lots of products from MyProtein. Besides his time at the gym, Colin spends his free time by watching The Office and spending time with Tucker, his two year-old Golden Doodle. Colin is also an avid sports fan. He follows everything Manchester United, as Premier League Soccer is indeed the highest level club soccer league worldwide. Also, because of Colin’s roots, Colin grew up a major Dallas Cowboys fan and idolized Troy Aikman and Emmitt Smith.
A native of Austin, Texas, Colin grew up an only child and attended his hometown school, the University of Texas. He had moved to Charlotte not long after gaining his graduate degree from Baylor University. Initially, Colin was working a desk job but once his socials started gaining momentum and he realized he could become am ambassador for both GymShark and MyProtein, Colin quit his job to focus on influencing full-time. Right now, Colin considers himself too busy to search for a relationship. The right partner will come naturally, because they will share all the similar passions as Colin.
The premium Colins consider themselves influencers, making videos that are seen by hundreds of thousands of their loyal Tik-Tok followers and YouTube subscribers each week. Their mission is to spread the joys of healthy living into the lives of as many people as they can, in order that society would benefit from stories such as theirs. Colin gains a sense of fulfillment from his contributions to the positive gains from this lifestyle.
Just like his commitment to the gym, Colin is wholeheartedly commited to the brands he trusts. Colin is a loyal GymShark customer. Colins don’t just wear their GymShark clothes to the gym. GymShark is their personality trait, the clothes that set them apart from their less passionate peers. Gymshark shirts, shorts, hoodies, even their leggings are all a constant in Colin’s wardrobe. Basically, the only time that Colin does not wear GymShark merchandise is to his church. Beyond just his clothes, Colin is passionate about his appearance. Colin goes to his barber, Vik, once every other week to ensure that his fade is fresh. Colin also likes to show off his half-sleeve tattoo made up of various nature-themed concepts.
