Nike Brand Persona

Nike is a unique brand that provide athletic, yet fashionable attire. They use many famous celebrities and athletes to promote their brand and make it more desirable. LeBron James, arguably the greatest basketball player of all-time, signed a life-long deal with Nike which enhanced the brands image to many athletes and basketball players worldwide. (Article from Akron Beacon Journal)

Canadian rapper Drake also has a deal with Nike and even shot a music video that looked more like a Nike ad than a music video. Drake is one of, if not the, most well known rapper to this day. (Article headline from okayplayer.com)

So Nike has a tendency to sign the best of the best in their respective fields. This is a major part of their brand. It creates a differentiation between Nike and all other competing brands and makes the consumer feel like they become more like the best of the best when they buy Nike.

Some well known Nike brand ambassadors are:

• LeBron James
• Drake
• Tiger Woods
• Seren Williams
• Cristiano Ronaldo
• Derek Jeter
• Maria Sharapova
• Naomi Asoka
• Kobe Bryant

If Nike were a person, they would be in the upper echelon of their field. They would be an exciting an innovative figure. Someone who people think is cool. But at the root of the Nike brand is its focus on athleticism. So this person would also be athletic and someone who cares about being fit and healthy.