2024 National Food Fair Generates Php 57.83 Million for MSMEs
A Success Story in Filipino Cuisine and Entrepreneurship
The 2024 DTI Bagong Pilipinas National Food Fair, a lively tribute to Filipino culinary heritage and business, ended successfully, achieving Php 57.83 million in sales across cash transactions, booked orders, and pending negotiations for 233 micro, small, and medium enterprises (MSMEs). Hosted at SM Megamall’s Megatrade Halls from July 3 to 7, the event drew 50,000 visitors, highlighting increasing national enthusiasm for local foods and the thriving MSME industry.
Under the leadership of the Department of Trade and Industry — MSME Development Group (DTI-MDG), the event showcased a tantalizing array of hundreds of food products from all regions of the Philippines, including fresh agricultural produce, processed and bottled food, healthy snacks, traditional regional delicacies, wines and beverages, and so much more.
Also read:
“When opportunities like this arise, seize them with confidence. You never know — you could be the next big success story,” said DTI MSME Development Group Undersecretary Maria Cristian Roque in her inspirational talk.
Roque encouraged the MSMEs to take full advantage of the opportunities offered.
In addition to the bustling marketplace, the fair also featured a series of engaging activities aimed at empowering both consumers and food entrepreneurs. Renowned chefs shared their culinary expertise in live cooking demonstrations, while industry experts led informative business talks. Adding a festive touch to the daily program were musical performances and even a magic show.
This year’s event is significant as it marks a decade of the National Food Fair, organized by the Bureau of Market Development, Promotions, and OTOP (BMDPO) in collaboration with the DTI Regional and Provincial Offices.
”Over the past ten years, this fair has become a premier platform for our MSMEs in the food and beverage industry,” said BMDPO Director Marievic Bonoan.
Join the DTI-BMDPO Events
More national trade fairs are in the pipeline for the rest of the year. Aspiring entrepreneurs who wish to participate in DTI-BMDPO events should call or visit their local DTI Office. They may also email Director Marievic Bonoan at BDTP@dti.gov.ph.
To stay updated, follow their social media channels on Facebook, Twitter, Instagram, YouTube, and TikTok.