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Think.dot

Service & Marketplace-model fit

Services are ambiguous, and creating an online services marketplace requires finding a fit b/w the service and the marketplace model

Categories of marketplaces with a Service & Marketplace-model fit

Categories of Fits

Fit Category 1 — Lead generators for medium/high complexity (medium/low frequency) services

Fit Category 2 —On-demand transaction marketplace for low complexity (high frequency) services

Fit Category 3 — Managed transaction marketplace for medium complexity (medium frequency) services

Fit Category 4 — Managed transaction marketplace for high complexity (low frequency) services

The Misfits (or Loose fits)

Misfit Category A— Lead generators for low complexity (medium/low frequency) services

Misfit Category B— On-Demand transaction marketplace for low complexity (medium frequency) services

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