The iterative cycle and user centered design

The iterative cycle plays out past the planning phase inherent to all projects, and hopefully once a solid customer journey has been mapped out.

One iteration is indeed a single instance of the cycle, but one does not run an iteration without purpose. The more clearly you define what you want from each iteration, the better the feedback and the value you’ll receive from each cycle. Thus allowing the next iteration to be at least marginally better than the last.

What do you want?

The first stage is to evaluate and really understand what does the client want to achieve with the project. For example, if a client says they want a chatbot, then that is not all that they are looking forward to. The chatbot must fulfill an objective. Is it to provide support? Is it to entertain or demonstrate new tech? The idea at this phase is to figure out what is the measure of success for the project.

Managing expectations

To continue with our example, the client states that the chatbot must provide timely support. In that case, the measure of success could be decreasing the amount of unhappy…