17 Defining Qualities Of Next-Generation Independent Business Owners (IBOs)
#1 ~ No-code grateful
Generational shifts tend to go unnoticed while within them. To my mind, we’ve just witnessed one such innocuous shift — the next generation of Independent Business Owner (IBO) is already here.
And while each IBO is leveraging and exploring the new digital landscape uniquely, these are 17 defining qualities that have emerged as consistent across the new cohort.
1. No-code grateful
It’s a digital world of work. Even if you run a brick-and-mortar business, it has a digital presence that matters. For many of us who are not programmers, this was at first intimidating. Suddenly, firm footing had been pulled out from beneath us and replaced with bits and bytes. Like living in a foreign country and fumbling through a limited vocabulary at checkout, we were given new tools that we didn’t quite know how to speak to, manipulate or control.
The no-code movement challenges this dynamic. It allows traditionally ‘non-technical’ people to interact more closely with (and customize) software that powers their business. This next generation of business builders and owners have always understood that compute is key — now they can’t believe their luck that the software playground has been…
