Why Most Marketing Dollars Go To Waste

The ‘Marketing Hammer’ analogy, and why it is that one, two and three-hit attempts mostly fail.

Photo by Glen Carrie on Unsplash

Imagine 100 nails standing tall in a plank of wood before you.

Your goal is to fully secure as many nails as possible, with a limited number of hammer swings. As it happens, you only have time for 100 swings.

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You Are Your Business is the official publication of Landmark Labs — a small distributed team building solutions for a more stable and sustainable creator economy.

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Gerrard Lipscombe

Gerrard Lipscombe

I explore no-code tools and concepts for a new generation of solo business owners. Working on it @ landmarklabs.co

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