A Guide to Effective Website Management
A well-maintained website can help your business grow
Whether you own a business with a physical location or a home-based business, it’s important to have an online presence. A well-maintained website can help your business grow. It can help you reach new customers, keep in touch with current customers, generate more revenue, and make you more visible online.
However, a website can also be a big responsibility. You might not have the time or knowledge to set up a website and manage it effectively.
Don’t worry — we’ve got you covered. Here are what you need to take to manage your business’ website.
6 basic things you need to do to maintain your website
- User Experience
- Call to Action Button (CTA)
- Gain More Traffic
- Website Search Engine Optimization (SEO)
- Server Security
- Support
1. User Experience: The importance of good design
Your website is your first step in marketing. It’s a good idea to design your website in a way that allows your visitors to navigate easily and navigate back to your homepage when they have finished exploring your website. If they aren’t able to access your home page, then they’re probably going to leave, either without buying anything or not finding what they were looking for in the first place. A good website should be easy to find, easy to navigate, and easy to find the information you’re looking for.
2. Call to Action Button (CTA)
Every page of your site needs to have a reason. An activity that you want your customers to take. It needs to be obvious and specific.
3. Gain more traffic
Identify the top most trafficked pages and customize your content so that your top traffic-generating pages receive the most attention.
We suggest using Google Analytics (GA) because you can track how your visitors are accessing your site and what pages they are viewing. Google Analytics also includes analytics for mobile web users. Use GA to see what your visitors are doing when they access your site, including their location and how they get to your site so you would know what needs to improve and what needs to maintain.
4. Website Search Engine Optimization (SEO)
A website with good content is a good first step, but if you want to get ahead of the competition, you’ll want to invest in more Search Engine Optimization. SEO is a big part of creating a good online presence. It helps your website rank higher in the search results, which means people will find it easier to find.
5. Server Security
Keeping your website’s server safe is the job of your hosting company.
This is why you need to choose your web host wisely. A great web host will invest the proper resources to secure your server from attacks from spam, bots, and hackers.
A poor web host will leave your website exposed to attacks and hackers.
6. Support
Provide great customer support that gives your visitors the help they need.
Types of customer support:
- Email Support
- Chat Support/Live Chat Support
- Phone Support
- Email Support
Email support is still the most common form of contacting businesses today. But if you keep on editing your website, you will want a web host that is responsive.
- Chat Support/Live Chat Support
Chat support is the trend these days.
Unfortunately, some large companies are using it poorly. Often by using it as nothing more than another sales popup and have been getting into live chat support as their customer support option.
- Phone Support
It certainly is often the most effective when trying to get satisfying customer support. But, unfortunately, many companies are not offering phone customer support at all.
Website Management Goals
When it comes to website management, there are many goals you can set and measure. Your first goal might be simply getting people to visit your site. For example, let’s say your goal is to get 50 new customers per month. To accomplish this goal, you want to: Display images. Have content that keeps people coming back to your site. Use social media to let customers know about your website and answer their questions. Avoid cluttering your site with so many advertisements that visitors quickly become annoyed and leave. Reach out to potential customers who follow your competitors’ online pages. Emphasize that your site is for real people, not robots. Offer a well-designed navigation system. Personalize your contact information.
Conclusion
Choosing the right type of theme is important because it will set the tone and create a visual language for your brand. Once you have chosen the right theme, you’ll be able to put all the necessary content, information, and advertisements that your website will need in place. This will help you keep track of your numbers and help you accurately monitor your SEO. If your website doesn’t have a lot of visitors, you can consider hiring a web designer to make changes or fix things that need improvement.
