What You Need To Know About Headless E-Commerce: The 10 Biggest Benefits
Headless e-commerce is a hot topic in the world of e-commerce. The idea behind headless e-commerce is to make your shopping experience more personalized and seamless by presenting the user with the data they need when they need it.
And if you’ve been thinking about moving your e-commerce business over to headless e-commerce, you’ve probably already heard a lot about the benefits of headless e-commerce. But there are a lot of benefits that can be difficult to see on your own.
To help you decide if headless e-commerce is the right move for your business, we’ve compiled the 10 biggest benefits of headless e-commerce.
1. Superior Search Experience
When you enable users to shop your site with the same pages, they’re already accustomed to. They’re much more likely to visit more pages on your site. Think about it. Your site is already filled with valuable shopping content. Why would a user search your site? Instead, they click through to find their answer on the site they’re already comfortable with.
2. A Fully Responsive Design
That means you get to choose the best approach for your site. Users who need a mobile experience will love your responsive design, users who want a desktop experience will love your website design.
3. Personalized Shopping Experience
With headless e-commerce, you can now personalize your e-commerce experience at scale. Imagine your shopping cart showing up at the front door with a personalized and targeted offer. What a way to get customers to your storefront!
4. No Coding Required
You’ll be able to add elements and page elements to your existing e-commerce website, configure them, and send them live. It will require no coding or special plugins or scripts to ensure your e-commerce site functions. The only things you’ll need to do are update the user interface, theme, or customize the page elements, so you can remain agile and nimble to respond to customer demand.
5. Faster Load Times
With headless e-commerce, every customer page should be static, and the page should be in their view. All page elements, even ads, should be completely transparent. Your customers shouldn’t have to wait for pages to load; they should be able to see what’s on the page, and they should be able to navigate it immediately.
6. Increased SEO
If you’ve been optimizing your website for the past years, you’ve probably noticed that Google ranks your website for search terms much more quickly and effectively when it’s delivered on the website that you’ve decided to serve to the user. This is why Google likes to rank websites that serve as the user’s point of entry into the experience. The user should not have to click into a separate set of options or bounce out into a different page. Headless e-commerce is perfect for sites that rely on visitor traffic to remain popular.
7. Increased Omnichannel Commerce
Headless e-commerce allows brands to build strong omnichannel strategies that flexibly offer commerce wherever their customers are shopping and still run everything on a single platform.
8. Scalability
Headless e-commerce allows you to scale your e-commerce features by default, which is great news for businesses of any size. You can start small and then add more features as your business grows. This means you don’t have to pay for a new e-commerce system or rework all of your existing ones.
Instead, you can focus on growing your business instead of developing a more complicated e-commerce system.
9. Long-term Cost Savings
As soon as you switch to headless e-commerce, you can manage the changes on the site yourself, and your tech support costs will be halved since there will be no need to make changes in the back-end part. Instead, the front-end part can easily be managed by a non-developers team or partially by front-end developers.
10. Flexibility
Your tech team or even non-developers can implement necessary changes — new features, functionality, or integrations to your website easier and faster. For instance, your team can create a new field for the Promo page when required. Any alterations are easy to execute and add, no more editing of several layers of coding to update e-commerce themes directly, as everything is applicable within the Headless CMS.
Conclusion
No matter what you choose to use, I highly encourage you to make sure your website is as dynamic as possible. Having a website with a simple front page and static content is easy to prevent your website from connecting with your audience. For example, while the U.S. has over 5,000 shopping malls, the typical American consumer visits just 1.8 malls per year. With online retailers developing their websites and migrating to online shopping, it’s important to put your customer experience ahead of anything else.
Headless e-commerce has become an important part of the e-commerce space in recent years. One of the biggest benefits of headless e-commerce is the ability to track conversions more accurately and effectively.
Let’s discuss how we can help you build your next business strategy with high performance suited for today’s digital environment at www.thinkingpandas.com
