The Beatles’ 9 Most Brilliant Business Moves

And how you can cover them

The Beatles at a press conference, Feb. 1964 (Marion Trikosko, Library of Congress, public domain)

Some folks are looking at that headline, thinking “You gotta be kiddin’ me!” I know, I know — Apple Corps Ltd wasn’t exactly the Amazon of the ’70s, and it’s given the Fab Four an enduring rap as inept businessmen.

But hear me out, because first of all, Apple is still around and netting a few million pounds a year. And…