Playing in the Gardn

Gardn helps startups and scaleups do the most important thing — build valuable relationships with customers.

Matthew Knight
Sep 19 · 3 min read

Providing commercial expertise, training, direction and focus — experienced agency relationships wizard Martyn Baker has built up a roster of fascinating media and marketing businesses he works with, and is helping them bring their tech to brands and agencies.

But, you can’t sell something people can’t buy.

And that’s where I came in.

So often, new technologies have so much potential, but they’re not buyable — the end user has to figure out how they could use it, instead of having simple, powerful illustrations of the platform in use.

Working with Martyn, and one of his founding clients — Landmrk, I helped to develop a clear and buyable proposition which media agencies and brands can get excited about, and implement.

Agencies are busy busy busy.

We created a simple way to tell a story around what landmrk is, does and could do — threaded together with brilliant executional ideas.

The output of the short process was:

+ a product positioning and simple story which explains the products, and outlines the possibility.

+ an approach to developing ideas for pitches and briefs

+ a number of kickass executional ideas for brands such as adidas, Hendricks and Sony Pictures.

Action Strategy

Interestingly, this also feels like a gap for many agencies and media owners. Rapid concept generation, which combines a brands’ brief, a platforms capabilities, a consumer need, into one stonkingly great idea that you can run with, plugged into the rest of the ecosystem, rather than a standalone concept.

Three way relationships

Yet again, a great opportunity to work better with external and independent talent to rapidly try things which can unlock huge value, and create better bridges between teams.

“It’s been fantastic working with Matthew on this project. It’s often difficult to find someone who has a creative mind and a commercial one, Matthew managed both without compromising the creative, When you’re working in a small team, it’s essential you get on, and from the outset I had a clear understanding of how Matthew works, and never had to worry about whether the work would be done or whether the standard would be high.” — Martyn Baker, Gardn.

___

Sign-up to hear more of the work we do like this, or give Martyn a call to find out how Gardn can take your startup to scaleup.

thinkplaymake

explorations in curiosity; serendipity; new ways of working; thinking and doing.

Matthew Knight

Written by

Independent strategy partner. Curator of ThinkPlayMake. Father of two. Drinker of coffee. Engineering Serendipity. http://thinkplaymake.co/

thinkplaymake

explorations in curiosity; serendipity; new ways of working; thinking and doing.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade