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Introducing Consent-Based Calibration

One profile image with turquoise background and two gradient-purple faces looking away from each other.
Illustration by Sarah Leigh

The Idea: We don’t need to know exactly who you are to serve your needs-or ours.

Concept 1: Replacing personal experiences with optional personas isn’t just ethical, it’s effective.

Concept 2: Massive content management systems should be replaced with lightweight, interactive experiences that rely on browser-side data storage.



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Kate Lesniak

Senior Strategist at ThinkShout. Obsessed with the stories and the data that make us who we are. Consistently curious, relentlessly creative. |