stay inspired

More often than not I have realised that the real reason for people to look for a change is boredom. But what we don’t understand is that boredom is a self sustainable concept. It tends to seep in to any new environment. This is true not only for individuals but also for brands and organisations and brands. To keep our consumer excited we create brand new campaigns, to keep ourselves excited we tend to change jobs, or in case of mid-life crisis look for an extra-marital affair.

Well do these quick remedies work?

The answer is simple “NO”. Boredom seeps in. Boredom is not extrinsic, it’s intrinsic.

Brands push advertising to get eyeball, put flashy signages to attract the consumer. But they refuse to change the way they behave one-on-one with the consumer. They forget to first excite the employees who in turn will excite the consumer by having a great one on one with them. Bored employees only going to infest boredom to consumers. Bored people after a few days in the new job start adding boredom to the new place. Same as you do with new girlfriends or boyfriends.

The idea is not to keep jumping from one situation to another but to design an inspiring life around you. Start finding things which inspire you and make them a part of your day to day life.

Inspiration could express itself as cycling to work (as in my case) or taking up a community service in which the brand believes in, such as being a tree-hugger (as in case of Patagonia). Or it could be letting your staff wear Demin and t-shirts of their choice while attending to customers (as in case of Starbucks).

So, start a fresh day as a person/brand/company and start finding out what inspires you and make it a part of your lifestyle.

P.S.: This post is a part of how I keep myself inspired.