One Way of Creating a New Business Profile

Have you ever been asked to write a Business Profile? Have you ever needed to do one for your organization? Foreign, difficult and easy for some people, this descriptive document about your business can make or break the relationship you would want to form with a potential customer or client. Hearing this you may want to open up that browser, pull up Google, search for “business profile template” and quickly solve that problem. However, using your creativity and time to develop a business profile does help better understand your organization and the market you wish to claim.

The approach being presented in this article is just one of many that can assist you with creating a business profile that clearly communicates the nature of your business. By default, your business profile must start with the name, location and contact information of your organization. Once that is out of the way, we can now move onto the three main sections of the profile. That is the Overview, Strategy and finally the Scope of Work.

Overview — A snapshot of your business

This is what photographers call the perfect shot. The overview section of your business profile introduces your organization to the reader in a four line “picture frame”. It has to adequately describe the nature of your business and what the business is trying to achieve (i.e. outcomes). Furthermore, remember to provide a geographical scope for your organization. In other words, if you only do business in a particular country or state, make sure its in the profile. Avoid using “worldwide” when you know that you do not cross borders.

Strategy — Multiple bullets that must hit your target audience

This section is the largest one. Its purpose is to provide the reader some background into your overall strategic vision for the organization. It is further broken down into four sub-sections, of which each contributes to the business strategy. They are:

• Vision — A one sentence statement that illustrates the overall business objectives that guide your decisions.
• Mission — A one sentence statement that outlines the purpose of your business.
• Core Values — These are the principles that enhance the mission of the organization. You should at least have three core values. Avoid repeating your mission statement as a core value.

• Goals — These are your short and long term goals that you want to achieve through your business ventures. If you are starting out, try to keep your goals within five years of commencing operations. Remember always ensure that your goals are SMART.

Scope of Work — What you do and how you do it

This section is the final section of your profile. This is where you provide the reader an overview of what services you would offer to them. It is a summary, so keep it short. However, there is one important point to consider when writing this section. Always avoid overly technical words. Your reader is not likely to understand the technical details of your work. Remember keep it simple.

The approach you choose to tackle this document may vary from the above, but the business profile must be straight forward and not overly flashy. It is a difficult balance to achieve, but honest words can produce the needed results. So remember to keep it simple, avoid the technical and be thoughtful when writing this profile of your business.