Why Taking Random Meetings Matters So Much

Gary Vaynerchuk
May 23, 2013 · 2 min read

This evening, just a couple minutes ago, I took a meeting with someone for random reasons. I can’t tell you who or why, because it may be a big business opportunity for me, but I’m going to talk about it here because that’s just how I roll.

For all the black and white reasons, this may have been the worst meeting I’ve taken all year. Here it is, 8 o’clock on a Wednesday, I’m tired, I’ve got millions of emails, and I miss my wife. I went in with below-zero expectations, but I walked out with what might be the next giant step of my career.

So why do I do random stuff that looks like it has no ROI and takes up my time (which is arguably my single most valuable resource)? Because I think life is predicated on serendipity. Because I think life is who you meet. Because I think life is in the gray.

Back in 2009 I met with with a guy by the name of Chris Dessi who reached out to me and wanted to randomly meet. Everything about that meeting pointed to it being a bad use of my time, but it was through Chris that I met Mike Lazrow of Buddy Media, and it was through Mike that I encountered tremendous financial opportunity, even going on to launch VaynerMedia from one of his conference rooms.

Tonight I took a random meeting, and it might have been the most important one I’ve taken in years.

This Happened to Me

Life is made of stories.

    Gary Vaynerchuk

    Written by

    Family first! But after that, businessman. CEO of @vaynermedia. Host of #DailyVee & The #AskGaryVee Show. A dude who loves The Hustle @Winelibrary & the @NYJets

    This Happened to Me

    Life is made of stories.

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