Speculations on the future of Design

Ollie Cotsaftis
Oct 22, 2019 · 5 min read

It’s nearly 2020, and we must admit that our collective reality looks nothing like what it used to back in 2010.

Siri and Alexa. 4K screen resolution. IBM’s Watson. Boston Dynamics’ Atlas. Tesla’s Cybertruck. 4D printing. 5G technology. Same-sex marriage. The #metoo movement. Greta Thunberg. Jacinda Ardern. CRISPR/Cas9. The Higgs boson. The high probability of life on Mars… The 1%. The 0.01%. The refugee crisis. The climate crisis. The biodiversity crisis. Populist politics and their consequences. Minorities, People of Colour and First Nations’ rights still being blatantly violated throughout the world.

All of these are markers of the 2010s but what will the 20s hold? Only time will tell so here goes nothing.

Here are seven end-of-the-decade speculations on the future of design.


1-Architecture—my passion—which I left back in 1995 because I did not want to design low-cost multi-res nor ostentatious abodes. Good architecture obviously exists nowadays but is few and far between. Possibly because power resides with developers; and that a lot of architects are pretty much left with designing Instagramable envelopes. What happened to human-centered architecture and designing for the human scale? No-one needs a stone benchtop in their kitchen whilst their bathroom door opens into the living room.

The time is now 2030. During the 20s, the industry rebelled and freed itself from the grip of financiers. Fast and ubiquitous architecture is a remanence of the past and architects are finally able to design for respect, context, sustainability and social inclusion. Repurposing corporate towers in urban environments to instigate new societal narratives captures the zeitgeist of the time.

Le Modulor (1945) by Le Corbusier, early research drawing (Image © FLC-ADAGP).

2-Sensorial Design. As the physical and digital world combined to create interactive and immersive environments, our products, accessories and spaces are responding to who we are, where we go, what we touch, feel, hear, smell and even taste. From architecture to interior and industrial to fashion design, sensescaping is the new landscaping — and form follows feelings the new mantra.

Levi’s partnered with Google’s Jacquard project to turn a portion of the fabric on the sleeve of a denim jacket into a touch-sensitive remote control for smart-phones (Image © Levi’s/Google Project Jacquard 2017).

3-Communication Design. Graphic design is now an art form and most commercial brandmarks and design languages are designed by artificial intelligences. As the world around us becomes increasingly complex, animation, motion graphic, CGI and mixed reality designers are highly sought after to visually communicate everything that needs explaining.

Space Debris — A journey to Earth (2017) by ONiRiXEL is a CGI film that has been shortlisted for the 2018 Beazley Designs of the Year exhibition at the Design Museum, London.

4-Critical and Speculative Design—my practice. Design is not just a form-based or problem-solving practice. As technological generations shorten from years to months, designers increasingly move towards discursive design practices to explore the environmental, social and ethical impact of past, current and emerging technologies. Through both critical and speculative design, designers build worlds filled with new products, spaces and services. These design fictions bring ideas to life and help us think through the futures we need, or are proposing.

Dezeen editor-in-chief Marcus Fairs, geologist Sjoerd Kluiving, designer and researcher Pirjo Haikola, designer Jalila Essaïdi and journalist Rab Messina discussing the need for more fiction in design to get us out of the anthropocene during Dutch Design Week (Image © Dezeen 2018).

5-Planet-Centered Design, AI and Robotic Fabrication. Due to the impact of the climate crisis, planet-centered design — designing for the benefit of all living species and ecosystem regeneration — became a core skill of every design practice. Machine-assisted form generation and robotic fabrication are used in every discipline, pushing designers to focus on designing the right thing rather than designing the thing right. The fact of the matter is that AIs and robots are simply better at designing for resource conservation. Meanwhile, a resurgence of the Arts and Craft industry ensures traditional making skills aren’t forgotten.

Every year, the Norman Foster Foundation Robotics Atelier gathers scholars and professionals to reflect on technological integration and digital fabrication in architecture.

6-Biodesign — also my practice — is the next step beyond biomimicry and planet-centered design approaches to design and fabrication. Through the use of bio-materials and living organisms, biodesign replaces industrial, mechanical or technological systems with biological processes — an approach becoming more and more important under the pressure of the climate crisis.

2030: the physical world around us becomes alive! Or at least fully biodegradable. Genetics and biology basics are taught in design schools. Designers grow materials instead of mining them. New bio-material libraries are popping up everywhere. And DNA coding becomes yet another tool for any up and coming creative technologist.

SuperTree (2018) by ecoLogicStudio.

7-Bionic Design. Anchored in the belief that life can evolve beyond its current physical and mental limitations, we see the emergence of new technologies enabling everything from body enhancements to improve performance and longevity—e.g. smart organs, in vivo wearables—to designer’s pets. Jurassic Park becomes real although it’s called Anthropocene Park; and its conservation approach is focused on reviving the species we’ve lost to economical growth since the start of the industrial era. As society relaxes to the concept of transhumanism, these designs open the door to much debates on the future of life and humankind.

A paralysed man has walked again thanks to a brain-controlled exoskeleton (Image © Clinatech/AFP/Getty 2019)

Dr Ollie Cotsaftis is the founder and creative director of future ensemble studio, a post-disciplinary and speculative design practice operating at the intersection of the human evolution, the built environment and the realm of creative biotechnologies­. Ollie is also a RMIT University School of Design Industry Fellow and Lecturer, experiments with new ideas through his visual art practice, and most recently, co-founded the Melbourne chapter of The Design Futures Initiative, an international network for those interested in speculative design, critical design and design fiction.


To learn more about human-centered design, check out the This is HCD podcast or come and chat with us on Slack.

The Human Centered Design Network

Ollie Cotsaftis

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Design + Futures + Climate

The Human Centered Design Network

This is HCD is focussed on capturing a representative voice of the industry by sharing a vision and understanding between the people who contribute to the creation of services in the world.

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