WTF is… generative AI?

An explainer

Elliott Bledsoe
This is how we do it
15 min readMar 15, 2024


Generative AI does what it says on the box – it generates words, images, music, video and more.


When you hear about AI being used to write emails and academic papers or create images it is Generative AI at play. By learning to recognise patterns and relationships in data the AI system is able to generate new content. See how through cute cat pictures! 😸

A purple tabby cat strolls across a computer keyboard without a care in the world set against a bright orange background.