KINGMAKER: THE BOLD MARKETPLACE NFT ARTISTS AND COLLECTORS HAVE BEEN WAITING FOR

All the money circulating in the NFT space must sooner or later flow through a marketplace.

Therefore the most high-reward play in the space for ambitious seekers of onchain treasures is to get involved with a project that focuses on building a marketplace. That’s the real grail in this game. Nothing tops that.

Even if this marketplace was a very minor success, it can still generate massive amounts of value as this global industry is still at its very beginnings and has much room for growth.

As a community, we’re building a marketplace as our primary value creation mechanism and we are not interested in a minor success at all: remember, we are ambitious seekers of onchain treasures, that means that we are hardwired to never settle for anything less than spectacular success.

But spectacular success can only be achieved by delivering outrageous levels of quality. And that’s the core principle of our strategy: we’re building our marketplace with an absolutely fanatical and borderline pathological focus on quality.

Speaking of pathological: the NFT space hasn’t been doing well for a while, and people have thrown many diagnoses out there. I’m pretty sure you’ve come across some of them…

…well, I’m here to respectfully tell you that they’re all wrong.
Every single one of them.

The real problem we’re facing as an industry is that NFTs have a major quality problem. This is not hard to figure out: just look at the thousands of outraged holders and the countless tweets oozing with resignation from former holders littering the feeds of NFT twitter on a daily basis!

Here’s a great way to measure quality or the lack thereof: for any marketed good, buyers outrage and resignation always occurs in inverse proportion to quality.

There’s been a lot of outrage and resignation in the NFT space so yes, NFTs have a major quality problem.

But you don’t need me to tell you that: if you’ve been active in this space at all, I suspect that you know something about that on a personal level. I suspect that you’ve had your fair share of buying NFTs that had all the signals of being genuine grails just to find yourself watching your portfolio go underwater as your new bags sank on OpenSea like a digital Titanic on its maiden voyage to nowhere.

You’re not alone.
We’ve all been there.
Many of us are there right now.
And that’s the problem with NFTs.

Which is why we urgently need a quality standard because quality is always the one thing that makes all the difference in any situation where you’re hoping to make a real killing either buying or selling something, or doing both.

Quality, do your NFTs have it?

Quality thrills, it delights, it builds respect, stokes intense envy, and amasses vast fortunes, and the fact that NFT holders have been jaded, disappointed, down bad, and laughed at right and left on the global stage, shows that the overwhelming majority of NFTs need a massive shot of top shelf quality now more than ever.

THE MILLION DOLLAR QUESTION

We’ve all thought or asked at some point, jokingly or seriously, when Lambo?
But the question we should really be focusing on is why Lambo?

Seriously, why not Suzuki or Ford? Why Lambo?

The answer is: Lambo, because quality; of course.
Lambo is outrageous quality, baby.

*begins singing*

O say, can you see?
By the Lambo’s gleaming lights,
That the move we need to win it all
Has always been right in front of us.

Creating a standard of outrageous quality is that winning move.
So let’s get to work: since the overwhelming majority of NFTs need a king-sized dose of quality, how can we then boost the quality of NFTs on an industrial scale?

That’s the question KINGMAKER is engineered to answer.
The whole point of KINGMAKER’s existence is to bring clarity to the level of quality and benefits that an NFT holder can expect to receive from their assets, even independently of what the person or entity who created those assets commits to deliver.

This is how KINGMAKER puts the “no single point of failure” philosophy at the very heart of the unique value proposition of NFTs.

Here’s what all of this means in practice:

As a challenger NFT marketplace that will never hold back its heavyweight innovative punches, KINGMAKER’s unfair advantage stems from its flagship NFT-enhancement technology which consists of onchain income guarantees that can upgrade even the ugliest and most worthless NFT collection ever minted in the history of NFTs with financial features that deliver economic value directly and consistently to current holders in a graceful and generous manner which makes potential buyers absolutely eager to get a piece of that sweet, sweet cashflow action.

👉 The idea is really simple: if you consistently fill the bags of current holders with pure cash, people who are not already holders of a collection will be tripping over themselves to get in and they’ll always be more than happy to pay a premium to secure this guaranteed income as it will pay for itself in time.

And voila, that’s how KINGMAKER as a marketplace will make any collection that subscribes to its NFT-enhancement protocol moon like there’s no tomorrow, even if the creator of the collection never comes up with a roadmap, and even if they never deliver any “valuable extras” to their community.

It’s a game-changer for everyone involved.

The key to the creation of this marvel of decentralization and financial engineering was figuring out economically sound and scalable ways of pumping the bags of current holders flush with cash, while keeping our regulatory lord and savior Gary Gensler pleased with the whole operation.

This is the crucial innovation that KINGMAKER introduces through its NFT-enhancement technology which gives NFTs onchain financial features called Economic Traits.

Economic Traits are designed to turn NFTs into high quality assets by programming them with the ability to connect to and back themselves with onchain streams of income so that they can function exactly like non-speculative investment-grade IRL assets.

This means that KINGMAKER’s NFT-enhancement technology pioneers a new generation of NFTs: while the first generation derives its value from Aesthetic Traits only, with Economic Traits the latest generation delivers exponential value by codifying for all NFTs that subscribe to the protocol income-generating financial characteristics which complement and significantly multiply the value created by Aesthetic Traits.

So welcome to NFTs 2.0: it’s all about Aesthetics x Economics.
All of it happening on chain in a trustless and verifiable fashion, and all of it for your viewing, collecting, and moneymaking pleasure of course.

This is basically all you need to know about KINGMAKER’s game-changing offering. Everything else is commentary served on really fancy side dishes.

The rest of this article is a series of such sweet and fancy side dishes and it was written in case you’re an absolute glutton for alpha and you’re hungry to know exactly why Economic Traits were engineered and why KINGMAKER is most definitely poised to absolutely crush it as the leading marketplace by deploying this outrageous NFT quality standard with military precision.

THE BIGGEST OPPORTUNITY IN THE NFT SPACE

Life’s sweetest rewards belong to those who find a way to succeed where countless before them have failed.

Life’s ultimate rewards belong to those who succeed where none before them have even dared to dream and attempt.

The biggest failure of current NFT marketplaces is that they have not taken responsibility for the quality of the products sold on their platforms. And so far none have even attempted to formulate a coherent theory of NFT quality let alone bring forth a compelling implementation of such a theory.

NFTs are commercial goods after all, and like all commercial goods the responsibility for their quality is shared between the producer AND the distributor.

As distributors of NFTs no marketplace has even begun to take responsibility for the quality of NFTs let alone come up with a way to guarantee that they will sell to buyers only high quality goods.

Resale price is a great proxy for measuring quality, and the resale prices of NFTs are damning evidence of the fact that NFT marketplaces have totally failed us by refusing to acknowledge and care about this crucial indicator of the quality of the goods they’re selling us.

This is the biggest gap in this market, and a quick look at history shows that there are magnificent fortunes to be made and countless lives to be transformed by filling this gap.

You see, throughout history booms in art were made possible only by systematic efforts to standardize quality.

Certainly, artists had a duty to produce the best work possible, and it was in their best interest to do so, but societies throughout history have repeatedly and independently come to the same conclusion: high quality art plays an absolutely crucial role in creating a dynamic and abundant society, but producing it is really difficult and demanding, that’s why well-funded institutions are needed to stimulate and sustain the production of high quality art as a very strategic economic resource with virtually limitless value capture potential.

That’s exactly why these societies created many kinds of institutions such as guilds specifically to:

• codify and verify quality standards of artistic output,
• support artists in their training and day-to-day execution of their crafts so that the work they brought to market met these standards,
• and find wealthy and powerful patrons as well as generous benefactors who would be so delighted by these masterpieces that they would gladly and repeatedly pay top coin for them.

This is how guilds took responsibility over the quality and marketability of artistic products and by doing so they were able to spearhead the creation of legendary works of art that have successfully captured sizable parts of prominent fortunes throughout history right up to the modern era.

I mean, how much does a da Vinci go for these days?
Hundreds of millions of dollars, right?
Fun fact: in 1472, da Vinci was admitted into the painters’ guild of Florence.

Exactly.

The renaissance is a fine example of how guilds were able to establish communities that designed and enforced such spectacular quality standards for art that they became arguably the biggest beneficiaries of the massive wealth created by the notable fortunes generated by the financial and commercial innovations of the early and high middle ages.

And the economic impact of the remarkable quality standards they managed to institute several centuries ago is still punching hard even in our modern age!

And this is where KINGMAKER comes in.
I mean somebody needs to take a page off of that legendary playbook, you know?

TAKEAWAY ALERT:

Our best thinkers on matters of long-term human progress often point out the fact that humankind could be far more advanced and life could be far more abundant for us all if we, as a civilization, didn’t have the very bad habit of forgetting the things that have worked wonderfully for us in the past.

Renaissances are social phenomena that provide damning evidence for the truth of this thesis.

The concept of renaissances exists precisely because humankind often forgets and throws away really, really precious advancements that deliver great benefits to our civilization, just to turn around and run back to them awkwardly centuries, if not millennia, later.

Cringe.

Looking at the current state of the NFT space, there is some really cringe forgetting and throwing away happening on a massive scale: history has already given us the perfect playbook for making massive fortunes by commercializing art and we are not using it.

That playbook can be summed up like this: stunning fortunes are made from mass-marketed art only when institutions that systematically serve collectors by codifying and championing high quality standards enter the chat and coordinate with artists to implement these standards with intellectual rigor and impeccable taste so that collectors can secure for themselves coveted assets and a celebrated place in society, and artists can obtain respected streams of income and a revered place in history.

This model works wonderfully, and history supports it overwhelmingly.

BRINGING SEXY BACK: A THEORY OF NFT QUALITY

Gosh, it hurts to say this but the NFT space used to be really fun, wholesome, and very profitable. Endless drama has replaced the wholesomeness, there’s still a little fun and profit left if you look hard enough or if you’re lucky enough, but if we’re being totally honest we must admit that it seems that our glory days very much behind us and it’s very unclear whether we can get back to what we had in 2021, let alone soar to something even better.

The fact we all know to be true in our hearts is that people are getting secretly desperate about how much the space is changing for the worse. And that’s just supersad.

The famous American essayist Henry David Thoreau said something really interesting, and I think he was looking at his crystal ball to describe the life of the average early 21st century NFT holder when he said this many, many decades ago, he said: “The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation.”

Ouch.
I feel seen.
A little bird tells me that you kinda do too.

But seriously, let’s talk about the rising levels of resignation in this space: are you seeing how sales are shockingly drying up for artists? Are you taking note of the fact that even for the few sales they’re making they can’t even calculate their revenue with precision because they don’t know if royalties, the ultimate selling point of NFTs for artists, are going to be enforced by marketplaces?

Have you seen how much NFT floors have tragically collapsed, leaving holders everywhere across the space heartbroken and gazing in dismay at the metaverse mountains, wondering where their help and saving gains are going to come from?

Have you seen how all the patronizing critics are gloating from their legacy media ivory towers? Have you seen how viciously they’re taunting believers in NFT technology by asking them the modern equivalent of “where is your God now, suckers?”

Yeah, there once was a time when fun was aplenty in the air, profits in our bags, and lots of wholesomeness in our souls, but all that’s left now is FUD, quiet desperation, disrespect, drama, and resignation.

But as it was foretold by the 69 great seers and prophets of the orient in 420 BBC, after the dark age shall come…

…er sorry, wrong chat. What I meant to say is that KINGMAKER was engineered to end the cycle of FUD, drama, resignation, and quiet desperation that’s been chronically afflicting the large mass of players in the NFT space by fully integrating extremely valuable lessons from the history of the commercialization of art in order to create a tide of innovation, fun, profit, and wholesome dirty jokes that will lift the space to better glory days and beyond.

This will happen because KINGMAKER is the very first and only marketplace that’s built with a business model based on rigorous scholarly research on the socio-economic factors that produced the spectacular booms in art throughout history, and more specifically the success of renaissance guilds as mass sellers of timeless art which has brought in unsurpassed amounts of revenue and we’re still counting!

By leveraging those socio-economic factors and combining such battle-tested principles with cutting-edge financial-engineering KINGMAKER is powerfully positioned to bring a sea change of biblical proportions to the space.

Don’t believe me, just watch.

Our philosophy as a marketplace is simple:

Since NFTs are the wares we’ll be selling, we understand that our greatest competitive advantage will come from filling the major gap in quality standards plaguing the NFT space.

Doing so will increase the demand for NFTs and establish us as the leading marketplace in revenue.

But this raises the following question: what does quality actually mean when it comes to NFTs?

Answering this question requires understanding what NFTs really are about.

We will not define quality from the standpoint of aesthetics, again: the rich record of art theory and history gives us no shortage of material on this. Plus, our DAO has a different mechanism for maximizing the aesthetic value and mass appeal of NFTs: our governance protocol.

But for KINGMAKER’s flagship offering as an NFT marketplace we are specifically interested in what quality means for an NFT as an economic vehicle for distributing and owning art: this means that we’ll focus only on what quality means for NFTs in the context of marketable tokens.

To figure out what quality means for these tokens we need to know the benefits that tokenization as a value creation process fundamentally aims to deliver.

The primary reason why art is tokenized as NFTs is the exact same reason why it’s beneficial to tokenize any asset:

1. Tokenizing an asset makes it easier to expose and offer it to a larger market. This gives the asset the economic property of being able to attract greater demand through higher discoverability given that blockchains are global public ledgers.
2. It also makes it easier for ownership of the asset to be transferred without complex networks of intermediaries and settlement infrastructure. This means that tokenization guarantees frictionless asset exchange featuring low transaction costs and zero counterparty risk. In simpler terms: tokenization allows you to quickly discover value, make safe deals, and achieve win-win trades even with people you’ve never met, all that without anybody getting in the way of you securing for yourself major bags.
3. And finally tokenization allows for the supply of an asset to be very precisely controlled to achieve favorable supply and demand ratios that create higher prices which allow the asset to be sold with increasing profitability over time.

Fully digesting these three points makes it is very clear that the endgame of tokenization is to maximize the transactability and economic potential of an asset over time. And so we must conclude that a high quality cryptotoken, NFT or otherwise, is one that is designed to deliver the most revenue to the holder of the token in a market context.

So we see that tokenization is about revenue maximization and we know that quality is about guarantees, that’s exactly why guaranteeing more revenue to NFT holders is the sole purpose and ultimate competitive strength of the quality standard we’ve engineered and implemented through our groundbreaking NFT-enhancement technology.

OUR SIMPLE RECIPE FOR SUCCESS:

Perspective is everything and once you take a historical perspective it becomes abundantly clear that the next big thing AND the biggest thing that will ever happen in the NFT space will both come from the community or organization that champions and implements the most compelling quality standard in the space.

This is kind of a no brainer.
But shockingly enough there is actually no such standard in sight.
This means that this very promising commercial field is still wide open.

Our recipe for success is simple: we’ll fill that crucial gap in quality magnificently well by implementing the world’s first and most comprehensive quality standard for NFTs.

The endgame of this quality standard is simple and very straightforward: it allows the marketplace to sell better products and as we sell better products we create more revenue which allows us to sell even better products so we can exponentially accumulate the resources we need to help fulfill even the most ambitious economic hopes and dreams of genuinely engaged NFT holders.

That’s the beautiful flywheel we’re building.

Since you’ve now developed a taste for the fancy historical side dishes I’m cooking up in here let me add that Economic Traits were originally engineered as an NFT-enhancing innovation designed to exponentially boost the value of NFTs in the This Is Nouns collection. They are a genuine breakthrough innovation as they were engineered out of the sheer necessity to somehow generate mass appeal and deliver solid value through an NFT collection which has absolutely nothing going for it as far as marketability is concerned: no cool PFP, no utility, no governance rights, and none of the well-known NFT bells and whistles that get the people going.

The essence of this NFT-enhancing quality standard that will give KINGMAKER an unbeatable competitive edge in the market is that the devs did in fact do something quite marvelous, and what they did was use the very best cryptoeconomic engineering principles to upgrade NFTs with financial properties that allow them to accumulate for their holders guaranteed gains directly from onchain liquidity pools.

The result?

No more illiquid JPEGs;
And NFTs are no longer speculative assets.

That’s unprecedented quality;
And that’s why we’ll win. Outrageously.

This is a major zero to one moment for the whole crypto space.
IYKYK.

MAJOR TAKEAWAY ALERT:

Remember my opening line for this article: all the money circulating in the NFT space must sooner or later flow through a marketplace. Our innovation playbook is obsessively focused on making KINGMAKER, and by extension you as a community member, the premier destination for all that money.

And these are the major winning moves of this well-oiled operation:

• By developing the first and sexiest NFT quality standard which focuses on delivering pure economic value to holders, we’ll raise the tide of money flowing into the space as this supersexy quality standard unleashes phenomenal market forces that will attract more capital into the space to capture the guaranteed gains that Economic Traits have codified,
• And by building a marketplace we perfectly position ourselves to capitalize on this massively increased economic activity to the maximum and make a name for ourselves as the most dominant player in the space,
• This is how we build the sky-high stacks of resources we need to vibe fulltime and realize all the other awesome projects that will allow us as a community to fulfill our most cherished aspirations, with a fancy side dish of extra power, prosperity, and prestige on top, of course.

I hope that by now you see that we’ve got something truly special going on here.

This is a huge one.
And it’s truly a one-of-a-kind.
Because it’s being built with the vision and stamina to go crush it in uncharted territories of onchain value creation where none has dared to dream or attempt before.

This is the one you’ve been waiting for.
So whatever you do, don’t let this one get away from you.

Don’t sit on the sidelines.
Come and help us bring it to the world.

Let’s do it for the coins, for the culture, and for the crown of glory.
Onchain treasures are beckoning.