CV Radio Director Aims for the Top
As a child, Paco Lloret was always fascinated with media, but little did he know where life would take him. “Well for me, since I was a child, I really liked the information to write in a newspaper or speak in a radio station.” Lloret is the director at CV Radio, a popular station for local Valencians. Although, the station has only been in operation since 2016, Lloret believes that his station will be, if not already, one of the best.
“Well, we are like a swimmer who is in a pool, trying to keep their head above the water,” he said. “This is the first step, the second is trying to reach the finish line. We are young, it’s only been two years, we are just starting, we try every day to increase, to improve the level of our program.”
Lloret’s experience in radio helped the station start off strong. Valencia has many radio stations to choose from. Lloret needed something to make his station unique.
“We try and have the best offer for people,” he said. “Many people know who I am. They like to listen to my point of view.”
Lloret has worked in radio and television for 35 years, “At first when I started my career I thought that I would be a good man for radio. But later, I was wrong, because for 17 years I worked for a TV channel in Valencia. We had a very popular program about highlights of football every Sunday night. It was on top of the most watched programs in the rankings. Later, this TV channel was closed and I came back to radio. It’s my first lover, the radio.”
Something else that separates Lloret’s station from others in the area is the language they speak. Almost every station in Valencia is programmed in Spanish, but few talk in the regional language. “When we speak in Valencian,” he said. “It’s because of how popular it is between people who go to the football grounds and they speak in Valencian. For example, at the football match, the speaker of the games, he speaks in Valencian language, he doesn’t speak in Spanish.”
It’s in that Valencian language Lloret hosts his daily sports radio show.
Esports, which he hosts with Jordi Gimenez and Victor Marti, airs for two hours every weekday afternoon. Much of the conversation is centered around football and the local basketball team. The station carries live broadcasts of both La Liga teams here, Valencia CF and Levante UD, as well as the Spanish League basketball team, Valencia Baskets.
Lloret could not be happier with his current situation, even though he wishes he had a little more time to get the job done.
“You have to organize a program, you have to organize the radio, you have to think in the future, you have to speak with many people,” he said. “I wish the day had more than 24 hours, sometimes I have the sensation that I need more time, to do everything that I would like to do.”
CV Radio is almost like his child, Lloret has spent so much of his life working toward this moment. Marti is happy to share it. “Paco is not really like a boss, he’s more like a teacher,” he said.
Radio in Spain, like in the United States, is struggling with the transformation to a digital delivery. However, Lloret thinks the simplicity of radio will contribute to its longevity. “If you are reading a paper or watching TV you have to be more or less concentrated. But radio, I think people in Spain always have a necessity of listening to radio, to have the information, the fast information, the breaking news.”
Paco Lloret is enjoying what was once a project, now flourishing into his dream and continuing to work hard on his creation into the future. While he has no big plans for the immediate future, Lloret says this station is his final stage of work. But this project has only just begun.
“It’s like a marathon, we are running the first or second kilometer, the way is still very long.”
