Top Journalists in AdTech Mini-Series: Kathryn Lundstrom
Kathryn Lundstrom writer at Adweek…
The only Mini-Series doing quick, two-minute highlights of some of the best digital writers in Marketing, Branding, and AdTech!
Overview
Katheryn Lundstrom is currently a writer at Adweek. She covers stories ranging from advertising privacy to brand marketing.
Background
As a Minnesota-native, Katherine is an enjoyer of all four seasons: from eating Thanksgiving squash to people watching during Halloween.
She spent a few years in Wisconsin, completing her Bachelor's in International Studies at the University of Wisconsin-Madison. A few years after that point, she decided to move to Austin in order to complete her dual Master’s in Journalism and Global Policy Studies at the University of Texas: Austin.
During her time at UT Austin, she held two internships: one as a Research & Writing Intern for the Nonviolent Peaceforce, and another as a Reporter Intern for Sports Illustrated.
After college, Katherine dedicated her time to writing for several important causes. She was a Junior Writer for the University of Texas, Reporting Fellow for the Texas Tribune, as well as a Policy Analyst for the Texas House of Representatives.
After her time with the Texas House of Representatives, she continued to strive for impact by writing for the DONUT — where her writing focused on politics and current events.
Now
Katherine is currently a writer for the NYC-based journal, Adweek. Some of the top articles she has covered at Adweek:
- Johnnie Walker Whisky Will Come in Paper Bottles Next Year
- BET Is Leading the Conversation on Racial Justice With New Programming
- Is Hard Seltzer Here to Stay — or Will It Go the Way of the Wine Cooler?
Katherine is one of the more up-and-coming digital journalists on our list. Through her writing, she has made a name for herself and has shown that she has great aptitude in the sectors of Marketing, Branding, and AdTech. Her current writing mainly focuses on a range of topics around branding and consumer insights.
Our Fan Favorite
A recent fan-favorite from her is her take back in July on the direction of data privacy and regulation in the US.
Though, most of the article is about Adweek’s CEO — Jeff Litvack — opinion, we do like a quote from the interview that she pointed out: “A more comprehensive regime would give consumers the ability to opt out or in early on in the process.”
Ever since GDPR and CCPA were enacted, we have been experiencing issues from all sides of the advertising industry.
- Small advertising platforms (e.g. news publications) can no longer use third-party cookies nor third-party ads. Additionally, a lot of them do not know how to create their own first-party advertising platform.
- Large advertising platforms have to be extremely cautious of the information they collect or else risk being heavily fined (something that has been happening heavily recently). Additionally, they are losing the ability to put their advertisers’ ads on third-party websites (e.g. the Audience Network feature in Facebook Ads Manager).
- Advertisers are experiencing a widespread problem: declining click-through-rates, ad fraud, and slowly losing the ability to access the wide-spread of data that advertising platforms used to give them.
Follow her on Twitter: http://twitter.com/klundster
Reach out to her over email: kathryn.lundstrom@adweek.com
