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Going Into the Unknown: How to Get Stakeholders Excited about Customer Interviews

Photo by Hello I'm Nik 🎞 on Unsplash

Product managers are not only accustomed to going into the unknown, wading through lots of information, and dealing with ambiguity, we actively seek out those kinds of experiences. For me, there’s no better representation of that idea than customer interviews. We go into interviews with no expectation of what we’ll get out of them (specifically), but…




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Kaelin Burns

Kaelin Burns

VP of Product @ Artium; aspiring nerd, lifelong learner, endorphins addict, dance music aficionado, Trojan for life, in pursuit of the best burger in LA.

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