Why Nike’s ‘Just Do It’ slogan is the best in history

A guide to getting things done

Mason Fasco
7 min readOct 18, 2019

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The ‘Just do it’ slogan is one of the most recognised around the world.

I know little about marketing, but this slogan says more than meets the eye. Ultimately, it intends to sell Nike’s product, shoes. But I think it has an interesting root in psychology and could be one of the greatest slogans…

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