Are you ahead of the market?

Yann Girard

Being ahead of the market is just another way of saying that you weren’t able to create something the market really wanted when you offered it.

And as the market decides what rises to the top and what stays there, it might make sense to start creating more of the things the market really wants.

I know. It’s a lot easier to just create that fancy new technology. That fancy new gadget.

Creating stuff isn’t the real challenge anymore these days. Anyone can create fancy stuff these days.

The real challenge today is to create something the market really wants. Something the market is willing to use and eventually also willing to pay money for.

So stop saying you were ahead of the market.

Being ahead of the market isn’t a badge of honor.

It’s just another way of saying that no one really wanted your product or service…

Find out more about what I’m up to by visiting my blog or subscribing to my newsletter. Books and other things are here.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.