Be your worst..

by Yann Girard

If you want to be a good writer, be your worst possible reader ever.

If you want to be a good public speaker, be your worst possible listener ever.

If you want to be a good entrepreneur, be your worst possible customer ever.

If you want to be a good employee, be your worst possible boss ever.

If you want to be a good dad, be your worst possible kid ever.

Most people are the exact opposite. They judge their own work from the perspective of the best possible reader, listener, customer or kid out there.

Whenever you do something, or create something don’t make the mistake and think that your audience will be a good audience. An easy audience. Easy to convince. And easy to impress.

Because most audiences are terrible. It’s not that they are terrible per se. It’s just that the bar of what people are now used to consuming, buying, reading or listening to is very, very high.

It’s not that the overall quality is very high. But the quality of the things people tend to gravitate to is super high.

Most customers, listeners or readers gravitate to the offers that stand out. Towards the really good stuff. Because the really good stuff is now accessible to anyone. That’s why the bar is so incredibly high these days.

And that’s the bar you have to compete with. You don’t have to compete with that crappy hot dog store from around the corner anymore. Or the crappy clothing store. Or that crappy book from the guy who lives next door. Or that crappy website.

Who you’re really competing with these days are the big guys. Because those are the ones who get 99% of the traffic. 99% of the readers. 99% of the audience. And 99% of the cash. They basically get 99% of the attention.

If you write a book you’d have to be able to compete with the best of the best. If you write a blog you’d have to compete with the best of the best. If you’d launch an app you’d have to be able to compete with the best apps out there.

Why? Because everybody has access to everything these days and it’s just a matter of time until everybody who’s not reading, listening or using the best of the best out there will gravitate towards the best solution.

There’s no space for mediocrity anymore.

And when you judge your own work from the standpoint of an easy audience, the only thing that’s going to happen is that you’re going to produce mediocre work. Even though you could easily have produced better work. Only if you’d set the bar a bit higher.

And the thing is when you produce mediocre work, you won’t be able to build up an audience, you won’t be able to sell a lot of products and you will most likely not be a good dad. Or a good mom.

You know it’s not so much about creating perfect work. That’s not what it’s all about. And never will be. Because no one is good at anything right away.

What it’s really all about is that tiny change of perception. A tiny change of perception that could help you raise the bar. Your bar.

By beginning to judge your work from the point of view of the worst possible customer ever..

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