“I want to focus on what I do best”
“I need a social media guy to do my social media.”
“I need a designer to design my cover.”
“I need a photographer to shoot my clothes.”
“I need an editor to edit my book.”
“I need an investor to fund my big idea.”
“I need a sales guy to do my sales.”
“I need an accountant to take care of my books.”
“I need all of this so I can focus on what I do best.”
And you know who says all of the above?
People who are afraid of getting started.
People who don’t want to put in the work.
People who are afraid of learning new things.
People who are afraid of change.
People who only want to do what they do best…
It’s convenient to focus on what you do best.
Because it’s safe.
And not risky.
And you’ll rarely make mistakes.
You’ll never have to spend time learning new things.
It puts you off the hook.
But if you constantly focus on what you do best, you’ll never do anything.
You’ll always be waiting for better times.
For people to hand you some cash.
For people to choose your grand idea.
But this rarely happens.
So in the end you’ll never create anything and you’ll never put yourself out there.
You’ll spend most of your time waiting..
And it’ll never your fault.
It’ll be your boss’s fault.
The economy’s fault.
The market’s fault.
The bank’s fault.
Your family’s fault.
Or the neighbor’s fault.
But the truth is it’ll always be your fault.
Because you don’t need any of the above.
As a matter of fact you’re all of the above.
You’re the designer, the investor, the sales guy, the editor, the photographer and the social media guy…
Originally published at yanngirard.typepad.com.